#adtech

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Marketing tech
fromForbes
4 months ago

How AI Is Transforming AdTech

AI is transforming advertising through hyper-personalization, enhancing relevance and engagement by leveraging consumer data and behavior.
Marketing tech
fromBusiness Insider
4 months ago

Taboola targets a $55 billion opportunity as it moves beyond content recommendation widgets

Taboola expands into display ads with Realize platform targeting a $55 billion market opportunity.
CEO emphasizes competitive edge through 9,000 publisher relationships.
Marketing tech
fromThe Drum
1 month ago

With the coming AI sloppening, we must get better at understanding creative data

The adtech industry requires innovative creative solutions to enhance performance beyond current inefficiencies.
fromAdweek
2 months ago
Marketing tech

Netflix Reveals New Adtech, Recruits Emily in Paris to Pitch Advertisers at Upfront

Marketing tech
fromForbes
4 months ago

How AI Is Transforming AdTech

AI is transforming advertising through hyper-personalization, enhancing relevance and engagement by leveraging consumer data and behavior.
Marketing tech
fromBusiness Insider
4 months ago

Taboola targets a $55 billion opportunity as it moves beyond content recommendation widgets

Taboola expands into display ads with Realize platform targeting a $55 billion market opportunity.
CEO emphasizes competitive edge through 9,000 publisher relationships.
Marketing tech
fromThe Drum
1 month ago

With the coming AI sloppening, we must get better at understanding creative data

The adtech industry requires innovative creative solutions to enhance performance beyond current inefficiencies.
fromAdweek
2 months ago
Marketing tech

Netflix Reveals New Adtech, Recruits Emily in Paris to Pitch Advertisers at Upfront

more#advertising
fromBitcoin Magazine
1 week ago

Donald Trump Jr. Invests $4 Million In Bitcoin Treasury Company Thumzup Media

Expanding our exploration into other leading cryptocurrencies aligns with our commitment to innovation and prudent treasury management. We believe that a diversified approach to digital assets could enhance our financial flexibility as we continue to scale our AdTech platform and grow our advertiser base.
Cryptocurrency
#digital-advertising
Marketing tech
fromThe Drum
3 months ago

Google adtech monopoly ruling explained: 10 things you need to know

The court found Google guilty of abusing its adtech dominance, marking a significant antitrust ruling in the digital advertising industry.
Marketing tech
fromAdweek
9 months ago

After Google Said it Will No Longer Deprecate the Cookies, Adtech firms pivot

Adtech's transition to cookieless solutions is stalled due to Google's pivot on cookie deprecation, impacting investment and urgency in developing alternatives.
fromITPro
10 months ago
Marketing tech

Google is in hot water with the CMA over anti-competitive AdTech practices

fromAmazon Web Services
1 month ago
Marketing tech

How Ogury is tackling signal loss in digital advertising with AI-powered persona targeting using Amazon Bedrock | Amazon Web Services

Marketing tech
fromThe Drum
3 months ago

Google adtech monopoly ruling explained: 10 things you need to know

The court found Google guilty of abusing its adtech dominance, marking a significant antitrust ruling in the digital advertising industry.
Marketing tech
fromAdweek
9 months ago

After Google Said it Will No Longer Deprecate the Cookies, Adtech firms pivot

Adtech's transition to cookieless solutions is stalled due to Google's pivot on cookie deprecation, impacting investment and urgency in developing alternatives.
fromITPro
10 months ago
Marketing tech

Google is in hot water with the CMA over anti-competitive AdTech practices

fromAmazon Web Services
1 month ago
Marketing tech

How Ogury is tackling signal loss in digital advertising with AI-powered persona targeting using Amazon Bedrock | Amazon Web Services

more#digital-advertising
Marketing tech
fromThe Hacker News
1 month ago

WordPress Sites Turned Weapon: How VexTrio and Affiliates Run a Global Scam Network

VexTrio is a sophisticated cybercriminal organization linked to multiple traffic distribution services, specializing in spreading malware and scams.
Marketing tech
fromExchangewire
1 month ago

Silverpush Launches First-to-Market Contextual Intelligence Solution for TikTok

Silverpush introduces Mirrors for TikTok, enhancing ad safety and performance through advanced contextual intelligence.
#artificial-intelligence
Startup companies
fromThe Motley Fool
1 month ago

Generative AI Sales May Soar 600% by 2028: 2 Brilliant AI Stocks to Buy Now (Hint: Not Palantir) | The Motley Fool

AI is poised to create significant wealth, comparable to past technological revolutions like mobile phones and the internet.
AppLovin's focus on AI-driven adtech positions it favorably for future growth.
European startups
fromAol
1 month ago

WPP's CEO Mark Read is making a surprise departure. How he led the advertising giant through its toughest chapter

Mark Read's tenure at WPP reflects resilience amid industry upheaval and transformation through innovation, especially with the integration of AI.
fromAol
1 month ago
Marketing tech

Generative AI Sales May Soar 600% by 2028: 2 Brilliant AI Stocks to Buy Now (Hint: Not Palantir)

Startup companies
fromThe Motley Fool
1 month ago

Generative AI Sales May Soar 600% by 2028: 2 Brilliant AI Stocks to Buy Now (Hint: Not Palantir) | The Motley Fool

AI is poised to create significant wealth, comparable to past technological revolutions like mobile phones and the internet.
AppLovin's focus on AI-driven adtech positions it favorably for future growth.
European startups
fromAol
1 month ago

WPP's CEO Mark Read is making a surprise departure. How he led the advertising giant through its toughest chapter

Mark Read's tenure at WPP reflects resilience amid industry upheaval and transformation through innovation, especially with the integration of AI.
fromAol
1 month ago
Marketing tech

Generative AI Sales May Soar 600% by 2028: 2 Brilliant AI Stocks to Buy Now (Hint: Not Palantir)

more#artificial-intelligence
fromEntrepreneur
1 month ago

UAE Tech Firm Launches Country's First Ad Exchange Platform To Combat Ad Fraud | Entrepreneur

VeraViews aims to cut out intermediaries and minimize invalid traffic to enhance UAE's profile as a leading ad destination.
Marketing tech
#applovin
Marketing tech
fromAdweek
5 months ago

Three Factors Behind AppLovin's Meteoric Rise

AppLovin's incredible growth is driven by user acquisition efficiency, AI advancements, and diversification into new markets.
Marketing tech
fromAdweek
4 months ago

AppLovin is Officially the New Target of Short Sellers

AppLovin faces significant scrutiny from short sellers alleging various wrongdoing as its stock experiences volatility despite previous high valuations.
Marketing tech
fromThe Motley Fool
4 months ago

Why AppLovin Stock Was Climbing Today | The Motley Fool

AppLovin's stock surged after the company upgraded its share buyback program, suggesting management believes the stock is currently undervalued.
Marketing tech
fromAdweek
5 months ago

Three Factors Behind AppLovin's Meteoric Rise

AppLovin's incredible growth is driven by user acquisition efficiency, AI advancements, and diversification into new markets.
Marketing tech
fromAdweek
4 months ago

AppLovin is Officially the New Target of Short Sellers

AppLovin faces significant scrutiny from short sellers alleging various wrongdoing as its stock experiences volatility despite previous high valuations.
Marketing tech
fromThe Motley Fool
4 months ago

Why AppLovin Stock Was Climbing Today | The Motley Fool

AppLovin's stock surged after the company upgraded its share buyback program, suggesting management believes the stock is currently undervalued.
more#applovin
#ai
Marketing tech
fromThe Drum
2 months ago

5 of the industry's biggest martech questions, answered

Marketers face integration challenges with martech stacks, affecting effectiveness and efficiency.
A shift from tech-centric to experience-centric strategies is crucial for success.
Marketing tech
fromThe Drum
2 months ago

Smarter, faster, not yet everywhere: 5 martech trends to watch

AI is transforming martech with advanced tools for real-time insights and campaign optimization.
Many brands are struggling to adopt new technologies, remaining in the experimentation phase.
Marketing tech
fromThe Drum
2 months ago

5 of the industry's biggest martech questions, answered

Marketers face integration challenges with martech stacks, affecting effectiveness and efficiency.
A shift from tech-centric to experience-centric strategies is crucial for success.
Marketing tech
fromThe Drum
2 months ago

Smarter, faster, not yet everywhere: 5 martech trends to watch

AI is transforming martech with advanced tools for real-time insights and campaign optimization.
Many brands are struggling to adopt new technologies, remaining in the experimentation phase.
more#ai
Marketing tech
fromThe Drum
2 months ago

The 2025 Upfronts: 10 big takeaways from TV's week of reckoning

The 2025 Upfronts reveal that live content and data-driven strategies are reshaping the future of entertainment and advertising.
Marketing tech
fromAdweek
2 months ago

Former Google, MNTN Execs Raise $5.5M to Help Brands Build TV Ads With AI

Upscale AI aims to revolutionize streaming TV ads by using generative AI to improve performance marketing for DTC brands.
Marketing tech
fromThe Drum
2 months ago

The (next) attention revolution is here, says Dr Karen Nelson-Field

Attention tech is changing how media is bought and sold, emphasizing the importance of measuring audience engagement.
#google
Privacy professionals
fromTechCrunch
9 months ago

Google's revised ad targeting plan triggers fresh competition concerns in UK | TechCrunch

Google's Privacy Sandbox initiative faces delays and scrutiny from the UK's CMA, risking its ambitious plans for a new adtech framework.
Marketing tech
fromAdweek
2 months ago

Google Open to Sharing Real-Time Bids With Rivals, But Rejects Breakup

Google is open to behavioral fixes to improve competition but opposes a forced breakup of its ad business.
Marketing tech
fromThe Drum
3 months ago

Will Google be forced to sell Chrome? What you need to know as search trial gets underway

DOJ is pushing for the forced sale of Google's Chrome browser to restore competition.
Privacy professionals
fromTechCrunch
9 months ago

Google's revised ad targeting plan triggers fresh competition concerns in UK | TechCrunch

Google's Privacy Sandbox initiative faces delays and scrutiny from the UK's CMA, risking its ambitious plans for a new adtech framework.
Marketing tech
fromAdweek
2 months ago

Google Open to Sharing Real-Time Bids With Rivals, But Rejects Breakup

Google is open to behavioral fixes to improve competition but opposes a forced breakup of its ad business.
Marketing tech
fromThe Drum
3 months ago

Will Google be forced to sell Chrome? What you need to know as search trial gets underway

DOJ is pushing for the forced sale of Google's Chrome browser to restore competition.
more#google
Marketing tech
fromAdweek
2 months ago

Walmart Pitched Its Adtech To Retailers. Now It's Pulled the Plug

Walmart has abandoned its white-labeled adtech offering for European retailers.
Media industry
fromThe Drum
2 months ago

Screens, signals & swivel chairs - the new media power plays overheard at Possible

The advertising future is physical, contextual, and multifaceted, moving beyond traditional digital platforms.
#market-trends
Marketing tech
fromDigiday
6 months ago

The Trade Desk announces plans to acquire Sincera

The Trade Desk's acquisition of Sincera signifies a strategic pivot from building to buying, allowing for enhanced data capabilities.
Marketing tech
fromThe Motley Fool
4 months ago

Better AdTech Stock: AppLovin vs. The Trade Desk | The Motley Fool

Adtech is a booming industry with a potential market nearing $1 trillion, yet shares of top companies are experiencing volatility.
AppLovin leads in mobile adtech, demonstrating significant growth influenced by AI advancements.
Marketing tech
fromDigiday
6 months ago

The Trade Desk announces plans to acquire Sincera

The Trade Desk's acquisition of Sincera signifies a strategic pivot from building to buying, allowing for enhanced data capabilities.
Marketing tech
fromThe Motley Fool
4 months ago

Better AdTech Stock: AppLovin vs. The Trade Desk | The Motley Fool

Adtech is a booming industry with a potential market nearing $1 trillion, yet shares of top companies are experiencing volatility.
AppLovin leads in mobile adtech, demonstrating significant growth influenced by AI advancements.
more#market-trends
#growth-strategy
more#growth-strategy
Marketing tech
fromAdweek
4 months ago

LiveRamp to Lay Off 5% of Workforce in Restructuring

LiveRamp is undergoing layoffs to streamline operations and focus on profitability amidst evolving adtech demands.
Marketing tech
fromThe Motley Fool
4 months ago

Why DoubleVerify Stock Sank to an All-Time Low Today | The Motley Fool

DoubleVerify's stock fell 38% due to disappointing Q4 results, reflecting concerns over slowing revenue growth.
fromBusiness Insider
5 months ago

OpenWeb's ousted founder and CEO is back at the tech company in an advisor role after a messy boardroom battle

Nadav Shoval expressed satisfaction with the resolution, emphasizing, "The company remains committed to its mission of OpenWeb, and I'm excited to continue to support the mission in my role as senior advisor to the CEO."
Miscellaneous
fromForbes
5 months ago

Council Post: How Big Incoming Privacy Laws And Trends Will Shape AdTech

In 2025, at least eight new state laws are being enacted across Maryland, Nebraska and other jurisdictions, enhancing individuals' control over personal data.
EU data protection
fromExchangewire
5 months ago

AdPlayer.Pro Launches New Video Ad Player Features, Expands Prebid-Focused Partnerships

The latest sound-focused enhancements in the AdPlayer.Pro video ad player ensure publishers can boost ad viewability without disrupting the user experience, maintaining audience engagement with their content, hence maximising their video ad revenue.
Marketing
fromDigiday
7 months ago

Channel Factory has partnered with Canaccord Genuity as ad tech's M&A-train gathers steam

Experian's acquisition of Audigent signals a consolidation trend in ad tech, with Channel Factory exploring strategic investments to enhance growth and valuation amid a robust market environment.
Marketing tech
Marketing
fromMarketing Dive
7 months ago

Bridging the divide between personalization and restriction

Consumers desire personalized experiences but also prioritize data privacy, creating a complex challenge for marketers.
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