#digital-advertising

#digital-advertising

I joined in October. We launched in May. I knew it would be a baptism of fire, but I didn't expect it to be an inferno.

"The most resilient brands don't panic when the ground shifts - they've already built the systems to move with it."

The recent upgrades to AdPlayer.Pro's video advertising technologies have significantly improved ad performance and audience engagement, leading to increased revenue for clients.

"Bad actors are exploiting ads.txt and advertisers often have no idea it's happening," said Gilit Saporta, head of the DV fraud lab. "It's a growing risk that demands more scrutiny from buyers, sellers, and vendors."

Goldfish Ads, established for 9 years, has developed a unique planning tool for Media Agencies and Brands to run Digital Out-of-Home campaigns.

With GeoEdge now live in Connections Marketplace, APS publisher customers can seamlessly click-to-deploy malware protections to audiences around the world.

Illumin Holdings Inc. reported a first-quarter loss of $1.3 million, translating to a loss of 3 cents per share despite generating $20.3 million in revenue.

The Voice Recognition Mechanism transformed traditional advertising into a cultural moment within streams, embedding brand messaging within the content rather than interrupting it.

With the launch of AI-powered pre-bid controls for Google's Search Partner Network, advertisers gain greater control and protection over their campaign's digital reach.

The project will see more than 1,000 digital screens installed across the Underground network, designed to immerse, inspire and move Londoners like never before, said TfL's advertising partner Global.