#digital-advertising

#digital-advertising

Newsweek generated $90 million in revenue in the last financial year, with a 20 percent profit margin, where 63 percent came from digital advertising.

"There was an increasing demand from clients to have a full-funnel approach," said Gilbert. "So we started looking around at the various agencies in the market, and when we came across Exverus, it was like a light went [on]."

Virtual online spaces are becoming a new marketing battleground as tobacco and alcohol promoters target young people without any legislative consequences. Companies are exploiting unregulated areas to reach youth.

Google is testing shoppable ads within Gmail that transform the Promotions tab into a product-rich experience, displaying a carousel of products with visuals and pricing.

Polymarket spent about $1 million on digital advertising targeting U.S. users last fall, aiming to engage potential customers for future markets.

When we sat down for dinner each night, my dad would ask about the worst part of our day, which always led to him talking about business troubles. He didn't ask about school or sports, but was always up for talking business, so we saw the difficult parts of entrepreneurship up close.

Digital advertisers have transitioned from generic tools within DSPs toward customized strategies, emphasizing measurable outcomes and the importance of tailored approaches to each brand's unique needs.

TripleLift has implemented a round of significant layoffs, reducing its workforce across multiple departments and geographies amid macroeconomic pressures and caution in the digital advertising industry.

Before it worked with AWS to automate parts of its sales process, the video platform suffered from data fragmentation that left 20% of advertisers' campaign questions unanswered.

The OHH industry aims to transition from a mere line item on media plans to a core component of brand strategies, emphasizing the importance of strategic relevance.

Television continues to dominate the entertainment landscape, particularly in providing audiences with a variety of engaging content like sitcoms, dramas, and reality TV.

Creative Hub allows brands to analyze current ads to determine what is and isn't working and revise accordingly. For example, one client saw that ads set in daytime performed noticeably worse than ads in nighttime settings.

In 2007, Redwood City banned billboards in the name of beautification. However, the City Council has now voted to place a digital billboard along the same freeway.

Pennsylvania legislators are proposing a 5% gross receipts tax on digital advertising to generate revenue for public services, mirroring existing taxes on other industries.

In a year of aggressive moderation, Microsoft Advertising reported removing or restricting over one billion ads, showcasing its commitment to maintaining platform integrity.

Adnami's expanded partnership with Digital Matter enhances access to high-impact ad formats, enabling advertisers to create immersive experiences that drive measurable business outcomes.

ShadowBot shows that fraud doesn't need to be sophisticated to be costly, with USD$2.5m lost to bots using resolutions of an old CRT screen from the 1990s.

It's not enough to create content—you need to distribute it. That’s where stupidDOPE changes the game and helps dispensaries reach a wider audience.

Now, with just a short and simple text prompt, Symphony Text to Video makes it easy for marketers to instantly bring an idea to life without the need for visuals.

Albertsons’ pilot program for digital ad displays, leveraging technology from Stratacache, aims to enhance in-store advertising measurement and customer engagement.

According to the founders, this segment will generate $3 trillion in sales globally by 2026.

Despite the digital nature of our industry, the way we handle invoices is still largely manual and outdated. This effort reflects our commitment to modernizing digital advertising infrastructure, which will enable scalable, tech-forward solutions that work across platforms and stakeholders.