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#media-buying
fromDigiday
2 days ago
Television

Media Buying Briefing: Have media agencies really spent half their upfront dollars on streaming?

fromDigiday
2 days ago
Television

Media Buying Briefing: Have media agencies really spent half their upfront dollars on streaming?

more#media-buying
#digital-advertising
Media industry
fromExchangewire
2 months ago

Digest: DoubleVerify Sues Adalytics for Defamation; Advertisers Push Back Against Musk's X Lawsuit - ExchangeWire.com

DoubleVerify's defamation suit against Adalytics reveals significant disputes over integrity and competition in digital advertising.
Major brands counter Elon Musk's claims regarding ad spending on X, citing internal mismanagement under his leadership.
Media industry
fromExchangewire
2 months ago

Digest: DoubleVerify Sues Adalytics for Defamation; Advertisers Push Back Against Musk's X Lawsuit - ExchangeWire.com

DoubleVerify's defamation suit against Adalytics reveals significant disputes over integrity and competition in digital advertising.
Major brands counter Elon Musk's claims regarding ad spending on X, citing internal mismanagement under his leadership.
more#digital-advertising
#tariffs
Marketing tech
fromDigiday
4 months ago

Trump's topsy-turvy tariffs have marketers uncertain and on edge

Marketers are extremely concerned about the impact of tariffs on their businesses, prompting potential cuts to media spending.
Marketing tech
fromDigiday
4 months ago

Trump's topsy-turvy tariffs have marketers uncertain and on edge

Marketers are extremely concerned about the impact of tariffs on their businesses, prompting potential cuts to media spending.
more#tariffs
Marketing tech
fromAdweek
1 month ago

6 Things You Need to Know About Incrementality

Incrementality provides deeper insights into ad effectiveness than traditional metrics by evaluating the true impact of advertising spend.
fromForbes
2 months ago

Resilience Through Conversion APIs: Future-Proofing Your Marketing Strategy

"CAPI works by establishing a direct server-to-server connection between businesses and advertising platforms, capturing conversion events that are often lost due to tracking restrictions, ad blockers or browser privacy settings."
Marketing tech
fromExchangewire
2 months ago

Picnic Study Reveals FoxyBingo Achieved 7x More Site Lands with Quality Ad Placements

The new study reveals prioritizing high-quality digital media placements drove seven times more site visits for FoxyBingo, emphasizing the critical impact of media quality.
Marketing tech
Marketing tech
fromEMARKETER
3 months ago

Off-site retail media ad spend growing much faster than on-site

Retail media ad spend is shifting towards off-site strategies, with a projected 42.1% growth in 2025.
Marketing
fromDigiday
9 months ago

'Are you spending my money wisely?': Marketers get creative to address RMN transparency questions

Marketers are increasingly seeking transparency in retail media networks to avoid waste and understand ad effectiveness.
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