#creator-economy

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#linkedin
more#linkedin
#influencer-marketing
Marketing tech
fromForbes
1 month ago

4 Game-Changing Creator Strategies That Are Defining 2025

Leveraging creators in brand marketing enhances authenticity and community connection.
Marketing tech
fromDigiday
1 month ago

How creator platforms are building tech infrastructure to keep pace with a maturing industry

The creator economy is rapidly growing but the tech infrastructure is lagging behind.
Brands are increasingly investing in creator collaborations, complicating the influencer marketing landscape.
Marketing tech
fromForbes
3 months ago

Stop Hiring Influencers. Start Partnering With Them.

Brands are shifting from viewing creators merely as influencers to treating them as collaborative partners in creativity.
Marketing tech
fromForbes
1 month ago

4 Game-Changing Creator Strategies That Are Defining 2025

Leveraging creators in brand marketing enhances authenticity and community connection.
Marketing tech
fromDigiday
1 month ago

How creator platforms are building tech infrastructure to keep pace with a maturing industry

The creator economy is rapidly growing but the tech infrastructure is lagging behind.
Brands are increasingly investing in creator collaborations, complicating the influencer marketing landscape.
Marketing tech
fromForbes
3 months ago

Stop Hiring Influencers. Start Partnering With Them.

Brands are shifting from viewing creators merely as influencers to treating them as collaborative partners in creativity.
more#influencer-marketing
#youtube
Media industry
fromThe Hollywood Reporter
1 month ago

YouTube Closes TV's Upfront Week With Creators, Confidence and Lady Gaga

YouTube solidifies its cultural relevance and advertising leadership at the annual Brandcast event, highlighting its substantial audience trust and creator ecosystem.
Media industry
fromTechCrunch
4 weeks ago

YouTube says its ecosystem created 490k jobs and added $55B to the US GDP in 2024 | TechCrunch

YouTube's creative ecosystem significantly contributes to the US economy, supporting jobs and income for creators and associated industries.
Video games
fromDigiday
4 weeks ago

Epic Games CEO Tim Sweeney hopes to outbuild YouTube, outmaneuver Apple and outlast the metaverse hype

Fortnite is evolving from a game into a creator ecosystem, with Epic envisioning it as a foundational part of the metaverse.
fromBusiness Insider
3 months ago
Growth hacking

Inside MrBeast's business, which generated $473 million in revenue in a single year and comprises much of his net worth

Media industry
fromThe Hollywood Reporter
1 month ago

YouTube Closes TV's Upfront Week With Creators, Confidence and Lady Gaga

YouTube solidifies its cultural relevance and advertising leadership at the annual Brandcast event, highlighting its substantial audience trust and creator ecosystem.
Media industry
fromTechCrunch
4 weeks ago

YouTube says its ecosystem created 490k jobs and added $55B to the US GDP in 2024 | TechCrunch

YouTube's creative ecosystem significantly contributes to the US economy, supporting jobs and income for creators and associated industries.
Video games
fromDigiday
4 weeks ago

Epic Games CEO Tim Sweeney hopes to outbuild YouTube, outmaneuver Apple and outlast the metaverse hype

Fortnite is evolving from a game into a creator ecosystem, with Epic envisioning it as a foundational part of the metaverse.
fromBusiness Insider
3 months ago
Growth hacking

Inside MrBeast's business, which generated $473 million in revenue in a single year and comprises much of his net worth

more#youtube
#content-creation
Media industry
fromForbes
2 months ago

Why Creators Are Making More Money Off Social Media Than On It

The creator economy is evolving with many content creators now identifying as entrepreneurs.
Entrepreneurial creators earn more and feel more confident than traditional social-first creators.
Media industry
fromForbes
2 months ago

Why Creators Are Making More Money Off Social Media Than On It

The creator economy is evolving with many content creators now identifying as entrepreneurs.
Entrepreneurial creators earn more and feel more confident than traditional social-first creators.
more#content-creation
#monetization
fromBenzinga
4 days ago
Social media marketing

Social Media Without Middlemen? WallStreetBets Founder Backs Creator-Controlled Platform

fromBenzinga
4 days ago
Social media marketing

Social Media Without Middlemen? WallStreetBets Founder Backs Creator-Controlled Platform

more#monetization
#gaming
E-Commerce
fromTechCrunch
1 month ago

Roblox now lets creators sell physical products within their experiences | TechCrunch

Roblox now allows creators to sell physical merchandise within their games, enhancing revenue opportunities.
The integration of Commerce APIs enables a unique shopping experience that merges physical and digital products.
fromHackernoon
1 year ago
Growth hacking

Gomble Games Launches GOMBLE BUILDERS: A Web3 Game Creation Platform For Communities And The Masses | HackerNoon

E-Commerce
fromTechCrunch
1 month ago

Roblox now lets creators sell physical products within their experiences | TechCrunch

Roblox now allows creators to sell physical merchandise within their games, enhancing revenue opportunities.
The integration of Commerce APIs enables a unique shopping experience that merges physical and digital products.
fromHackernoon
1 year ago
Growth hacking

Gomble Games Launches GOMBLE BUILDERS: A Web3 Game Creation Platform For Communities And The Masses | HackerNoon

more#gaming
#podcasting
Podcast
fromRAIN News
2 months ago

Cadence13 founder Chris Corcoran starts new podcast content studio

Arena Studios aims to redefine multimedia creation with a sports focus while embracing broader themes of storytelling and influence.
Podcast
fromRAIN News
1 month ago

Steve Goldstein: The Blurring Lines of Podcasting - 5 Notes from London

Podcasting has evolved beyond audio to encompass a multi-platform content strategy.
The convergence of media requires a mindset shift for creators and professionals in the industry.
Podcast
fromRAIN News
2 months ago

Cadence13 founder Chris Corcoran starts new podcast content studio

Arena Studios aims to redefine multimedia creation with a sports focus while embracing broader themes of storytelling and influence.
Podcast
fromRAIN News
1 month ago

Steve Goldstein: The Blurring Lines of Podcasting - 5 Notes from London

Podcasting has evolved beyond audio to encompass a multi-platform content strategy.
The convergence of media requires a mindset shift for creators and professionals in the industry.
more#podcasting
fromFuturism
1 week ago

Fansly Outlaws Furry Content

"In just over a decade, the world has been transformed as smartphones put the internet at our fingertips, reshaping our relationship with the economy."
NYC startup
fromDigiday
2 weeks ago

What you missed at Cannes Lions 2025

"This year's Cannes Lions felt more practical than ever before, with marketers demanding actual, tangible case studies of AI demonstrated in efficient meetings, reflecting a pragmatic shift in the industry."
Marketing tech
#social-media
Social media marketing
fromWIRED
1 month ago

OnlyFans Turbocharged Sex Work. Now Its Founder Is Targeting the Whole Influencer Economy

Subs aims to create a balanced ecosystem for all creators, offering personalized features and an 80% earnings cut.
fromAdweek
1 month ago
Social media marketing

Amelia Dimoldenberg, Kordell Beckham, and More to Take Center Stage at Social Media Week

fromVariety
1 month ago
Marketing tech

Studio71 Launches AI-Powered Service to Streamline Multiplatform Digital Publishing

Social media marketing
fromWIRED
1 month ago

OnlyFans Turbocharged Sex Work. Now Its Founder Is Targeting the Whole Influencer Economy

Subs aims to create a balanced ecosystem for all creators, offering personalized features and an 80% earnings cut.
fromAdweek
1 month ago
Social media marketing

Amelia Dimoldenberg, Kordell Beckham, and More to Take Center Stage at Social Media Week

fromVariety
1 month ago
Marketing tech

Studio71 Launches AI-Powered Service to Streamline Multiplatform Digital Publishing

more#social-media
Marketing tech
fromRetail Dive
3 weeks ago

Lowe's launches creator network to build bonds with millennials, Gen Z

Lowe's launched the first home improvement creator network to engage millennial and Gen Z audiences.
Media industry
fromBusiness Insider
4 weeks ago

The creator economy is set to surpass old media this year

Creator-driven platforms are projected to surpass traditional media companies in advertising revenue by 2025, according to WPP Media.
#social-media-marketing
Marketing tech
fromDigiday
2 months ago

TikTok touts livestreaming as next big revenue stream for creators and agencies

TikTok is showcasing the revenue potential of its livestreaming tools, generating $10 million in daily revenue for creators.
Marketing tech
fromDigiday
2 months ago

TikTok touts livestreaming as next big revenue stream for creators and agencies

TikTok is showcasing the revenue potential of its livestreaming tools, generating $10 million in daily revenue for creators.
more#social-media-marketing
Marketing tech
fromForbes
4 weeks ago

What Every Creator Should Know Before Launching A Digital Product

The creator economy now emphasizes real product ownership over follower counts.
Memberships and subscriptions dominate, while software represents the industry's future.
Authentic value delivery is key for creators transitioning from content to commerce.
#digital-content
Media industry
fromDigiday
2 months ago

As Patreon and Substack enter the mix, the livestreaming landscape is dividing creators

Livestreaming is expanding rapidly across platforms, revealing cultural divides and challenges for creators.
Media industry
fromDigiday
2 months ago

As Patreon and Substack enter the mix, the livestreaming landscape is dividing creators

Livestreaming is expanding rapidly across platforms, revealing cultural divides and challenges for creators.
more#digital-content
Marketing tech
fromBusiness Insider
1 month ago

Read the pitch deck a music startup used to raise $5M to connect artists and fans using their mobile wallets

Sesh connects artists with fans outside social media using innovative tools.
Travel
fromEater
1 month ago

Would You Fly Around the World for Your Favorite Food Creator?

Creator-led travel experiences are redefining fan engagement and loyalty.
Marketing tech
fromDigiday
1 month ago

Virtual-world creators gaining traction beyond Roblox and Fortnite

UGC creators are thriving on platforms beyond Roblox and Fortnite, successfully monetizing their 3D virtual creations.
Marketing tech
fromEntrepreneur
1 month ago

Instagram Is Paying Creators Up to $20,000 for Referrals | Entrepreneur

Instagram incentivizes creators to attract new users through a referral program offering substantial payments.
fromForbes
1 month ago

The New Rules Of Luxury Storytelling: The Power Of True Voices

Choosing who speaks for your brand is now central to its narrative. Each voice reveals a different, authentic facet.
Social media marketing
Growth hacking
fromEntrepreneur
1 month ago

Inside the Fight League That's Turning Creators Into Broadcasters | Entrepreneur

GLORY CEO Marshall Zelaznik believes creators are essential for his company's growth strategy, likening them to new TV networks for fan engagement.
Artificial intelligence
fromDigiday
1 month ago

In Graphic Detail: How creators are using generative AI to shape video and design

The majority of creators have integrated AI into their workflows by 2025.
AI enhances efficiency in various stages of content creation.
Startup companies
fromEntrepreneur
2 months ago

Why Solopreneurs Should Think Like Startup Founders | Entrepreneur

Solopreneurs can adopt startup strategies to achieve independence and growth.
The creator economy is shifting towards direct-to-fan engagement, offering new revenue opportunities.
Mental health
fromInc
2 months ago

Why I'm Launching a Therapy Service for Creators-and What Every Entrepreneur Can Learn From It

The creator economy is valued at over $250 billion, but mental health support for creators is critically lacking.
Media industry
fromForbes
2 months ago

Hollywood Is Losing The War For Attention

Hollywood struggles to maintain attention amidst evolving digital platforms that reward user engagement and content iteration.
#content-moderation
fromDigiday
2 months ago
Marketing tech

'We have our understanding of what we accept or what we don't accept': Kick's co-founder talks creator push and growing pains

Social media marketing
fromLindsey Gamble
2 months ago

Facebook Targets Spammy Content to Improve Feeds and Boost Creator Visibility - Lindsey Gamble

Facebook is limiting reach and monetization for accounts engaging in spammy behavior.
New tools and measures are introduced to enhance user experience and support content creators.
fromDigiday
2 months ago
Marketing tech

'We have our understanding of what we accept or what we don't accept': Kick's co-founder talks creator push and growing pains

more#content-moderation
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