"Clayton Jacobs, the CEO of influencer marketing company CreatorDB, thinks there can be a "healthy middle class" of content creators. Jacobs told Business Insider that he usually recommends CreatorDB's clients go with a "pool of medium-sized creators" that "often will perform better than a single large creator if they're the same price." Using data analytics and AI, CreatorDB wants to prove that to brands."
"The company, headquartered in Taipei, Taiwan, raised its first venture capital investment since launching in 2019 to help do so. Its $4.67 million Series A, led by Acorn Pacific Ventures, will be used to further develop AI tools, launch a self-serve platform, and grow its US operations. The company formally opened a Los Angeles office earlier this year and has about 80 employees globally, Jacobs said."
"More recently, it's been building out its AI-powered offerings. Jacobs said the company uses natural language processing and inference modeling to help its clients better understand the data behind influencer marketing. This includes content categorization, audience demographics, and pricing estimations. He added that these tools could help "high-performing " small- and middle-tier creators get recognized by potential brand partners, and in turn, "get the same amount of opportunities""
CreatorDB is an influencer marketing company based in Taipei with a Los Angeles office and about 80 employees. The company recommends using a pool of medium-sized creators, asserting that multiple mid-tier creators often outperform a single large creator at similar cost. CreatorDB offers end-to-end campaign management, creator discovery tools, and a licensed API for partners. The company raised a $4.67 million Series A to develop AI capabilities, launch a self-serve platform, and expand US operations. AI features include natural language processing and inference modeling for content categorization, audience demographics, and pricing estimations.
Read at Business Insider
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