#data-analytics

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#artificial-intelligence
Marketing tech
fromDigiday
3 months ago

Amazon tightens its grip on TV ads with AI tool built for upfront negotiations

Amazon's Complete TV tool optimizes TV advertising budgeting through AI, addressing inefficiencies in ad spending and audience targeting.
NYC startup
fromenglish.elpais.com
3 months ago

Palantir, Trump's big brother' dominating the stock market

Palantir has become a symbol of collaboration between technology and government, pushing for innovations in national security and artificial intelligence.
Artificial intelligence
fromBusiness Insider
3 days ago

How 10 AI trailblazers are keeping their companies competitive in tech's new golden age

Data drives decision-making and enhances customer experience, according to JPMorgan’s senior executive.
AI transformation is key to redefining business processes, emphasized by PwC's global chief AI officer.
Advanced security solutions are vital for trust in digital finance, stated by Mastercard's Johan Gerber.
A technology-embracing culture is crucial for talent retention, highlighted by IKEA's global people manager.
Marketing tech
fromDigiday
3 months ago

Amazon tightens its grip on TV ads with AI tool built for upfront negotiations

Amazon's Complete TV tool optimizes TV advertising budgeting through AI, addressing inefficiencies in ad spending and audience targeting.
NYC startup
fromenglish.elpais.com
3 months ago

Palantir, Trump's big brother' dominating the stock market

Palantir has become a symbol of collaboration between technology and government, pushing for innovations in national security and artificial intelligence.
Artificial intelligence
fromBusiness Insider
3 days ago

How 10 AI trailblazers are keeping their companies competitive in tech's new golden age

Data drives decision-making and enhances customer experience, according to JPMorgan’s senior executive.
AI transformation is key to redefining business processes, emphasized by PwC's global chief AI officer.
Advanced security solutions are vital for trust in digital finance, stated by Mastercard's Johan Gerber.
A technology-embracing culture is crucial for talent retention, highlighted by IKEA's global people manager.
Business intelligence
fromHarvard Business Review
1 day ago

Companies Are Using AI to Make Faster Decisions in Sales and Marketing

Real-time insights enhance decision-making in sales and marketing.
Swift, data-driven actions are essential for maintaining relevance in a competitive environment.
#business-intelligence
Business intelligence
fromTechzine Global
1 month ago

Tableau Next: agentic analytics to take BI to the next level

Tableau Next revolutionizes business intelligence by integrating AI agents, streamlining data analysis, and introducing an open, API-first platform for improved workflow.
Business intelligence
fromDATAVERSITY
1 day ago

Analytics and Citizen Data Scientists Ensure Business Advantage - DATAVERSITY

Embracing augmented analytics and democratizing data is crucial for business users to make informed, fact-based decisions.
Business intelligence
fromTechzine Global
1 month ago

Tableau Next: agentic analytics to take BI to the next level

Tableau Next revolutionizes business intelligence by integrating AI agents, streamlining data analysis, and introducing an open, API-first platform for improved workflow.
Business intelligence
fromDATAVERSITY
1 day ago

Analytics and Citizen Data Scientists Ensure Business Advantage - DATAVERSITY

Embracing augmented analytics and democratizing data is crucial for business users to make informed, fact-based decisions.
#databricks
#marketing-strategy
Marketing tech
fromMarTech
2 months ago

How to inflation-proof your marketing in 2025 | MarTech

Businesses must adapt their marketing strategies to survive inflation by leveraging data and innovation instead of merely cutting costs.
Marketing tech
fromMarTech
2 months ago

How to inflation-proof your marketing in 2025 | MarTech

Businesses must adapt their marketing strategies to survive inflation by leveraging data and innovation instead of merely cutting costs.
#cloud-technology
Data science
fromMedium
3 months ago

Database Revolution Series: A Modern Guide to Data Management

Modern data management solutions are essential due to the exponential growth of data and the inadequacies of traditional databases.
Data science
fromZDNET
4 days ago

Snowflake's new AI agents make it easier for businesses to make sense of their data

Snowflake launched agentic AI solutions at Snowflake Summit 2025 to enhance how organizations access and understand their data.
Data science
fromMedium
3 months ago

Database Revolution Series: A Modern Guide to Data Management

Modern data management solutions are essential due to the exponential growth of data and the inadequacies of traditional databases.
Data science
fromZDNET
4 days ago

Snowflake's new AI agents make it easier for businesses to make sense of their data

Snowflake launched agentic AI solutions at Snowflake Summit 2025 to enhance how organizations access and understand their data.
fromPoynter
5 days ago

25 public media stations to begin training in Advanced Digital Transformation Program - Poynter

"Through this program, public media stations will further develop innovative digital strategies and use data to create and distribute unique local public media content and services across platforms, reaching and serving new audiences."
Media industry
#programmatic-advertising
fromExchangewire
5 days ago
Marketing tech

Adsquare Unveils OnePlatform: A Unified Control Centre for Location Intelligence & Programmatic Performance

fromExchangewire
5 days ago
Marketing tech

Adsquare Unveils OnePlatform: A Unified Control Centre for Location Intelligence & Programmatic Performance

#automation
#palantir
#microsoft-fabric
Business intelligence
fromTechzine Global
2 weeks ago

Microsoft Fabric will be like Office, but for data platforms

Microsoft Fabric marks a significant shift in Azure's offerings, enhancing its value and appeal for customers while fostering revenue growth for Microsoft.
Business intelligence
fromTechzine Global
2 weeks ago

Microsoft Fabric will be like Office, but for data platforms

Microsoft Fabric marks a significant shift in Azure's offerings, enhancing its value and appeal for customers while fostering revenue growth for Microsoft.
#advertising
Podcast
fromPodcaster News
2 months ago

Veritonic Unveils Pioneering Audience Insights To Deliver Accurate, Scalable Podcast Content - Podcaster News

Veritonic's Audience Insights solution offers accurate and actionable audience data for the podcast industry, addressing reliability and cost challenges.
Marketing tech
fromEMARKETER
3 months ago

Marketers chase better measurement across channels

More ad buyers plan to increase focus on cross-platform measurement in 2025.
Retail media networks complicate cross-platform measurement due to a lack of standardization.
Marketing tech
fromDigiday
1 month ago

How retail media's identity crisis is fueling a talent crunch

Retail media networks face challenges as the industry struggles to find adequately skilled talent amid rapid growth.
Podcast
fromPodcaster News
2 months ago

Veritonic Unveils Pioneering Audience Insights To Deliver Accurate, Scalable Podcast Content - Podcaster News

Veritonic's Audience Insights solution offers accurate and actionable audience data for the podcast industry, addressing reliability and cost challenges.
Marketing tech
fromEMARKETER
3 months ago

Marketers chase better measurement across channels

More ad buyers plan to increase focus on cross-platform measurement in 2025.
Retail media networks complicate cross-platform measurement due to a lack of standardization.
Marketing tech
fromDigiday
1 month ago

How retail media's identity crisis is fueling a talent crunch

Retail media networks face challenges as the industry struggles to find adequately skilled talent amid rapid growth.
#spatial-digital-twins
Digital life
fromHackernoon
3 weeks ago

Protecting Location Data in Smart City Digital Twins | HackerNoon

Integration of security and privacy measures is essential for the effectiveness of Spatial Digital Twins.
Digital life
fromHackernoon
3 weeks ago

Protecting Location Data in Smart City Digital Twins | HackerNoon

Integration of security and privacy measures is essential for the effectiveness of Spatial Digital Twins.
#generative-ai
fromIT Pro
4 weeks ago
Business intelligence

SAS rejects generative AI hype in favor of data fundamentals at Innovate 2025

Data science
fromComputerworld
3 weeks ago

CDAOs might be key to genAI success now - but that could change

CDAOs are essential for successful AI deployment; failing to prove value could jeopardize their roles by 2027.
Business intelligence
fromIT Pro
4 weeks ago

SAS rejects generative AI hype in favor of data fundamentals at Innovate 2025

SAS Innovate 2025 highlighted the importance of proper data analytics over generative AI hype, advocating for traditional AI methods instead.
Marketing tech
fromEntrepreneur
3 weeks ago

How One Firm is Engineering a Sports Revolution | Entrepreneur

Sports marketing success is often seen in small, compounding improvements, leading to substantial revenue growth over time.
fromTechzine Global
3 weeks ago

New Alteryx One platform unifies analytics and AI orchestration

Alteryx One aims to eliminate barriers between flexibility, governance, and innovation by combining analytics automation, cloud flexibility, and enterprise governance in a single platform.
Artificial intelligence
#customer-experience
Marketing tech
fromBusiness Matters
2 months ago

Why You Can't Afford to Ignore Hyperpersonalisation in Marketing

Hyperpersonalisation enriches customer interactions by using advanced analytics and AI for a tailored experience, leading to improved satisfaction and loyalty.
Marketing tech
fromBusiness Matters
2 months ago

Why You Can't Afford to Ignore Hyperpersonalisation in Marketing

Hyperpersonalisation enriches customer interactions by using advanced analytics and AI for a tailored experience, leading to improved satisfaction and loyalty.
#digital-marketing
Marketing tech
fromFast Company
3 weeks ago

The age of answers: Why dashboards are no longer enough

Clients require actionable insights over sheer data abundance.
Effective data presentation is crucial for driving strategic decision-making.
Marketing tech
fromMarTech
1 month ago

The skills marketers need in 2025 and beyond | MarTech

Marketers need to bridge skill gaps in digital, analytics, and compliance to thrive in future roles.
fromDigiday
1 month ago
Marketing tech

How Merkle streamlined its offerings to fit Dentsu's mission in the last year

Marketing tech
fromFast Company
3 weeks ago

The age of answers: Why dashboards are no longer enough

Clients require actionable insights over sheer data abundance.
Effective data presentation is crucial for driving strategic decision-making.
Marketing tech
fromMarTech
1 month ago

The skills marketers need in 2025 and beyond | MarTech

Marketers need to bridge skill gaps in digital, analytics, and compliance to thrive in future roles.
fromDigiday
1 month ago
Marketing tech

How Merkle streamlined its offerings to fit Dentsu's mission in the last year

fromCornell Chronicle
3 weeks ago

Cindy Estis Green '79 named 2025 Cornell Hospitality Innovator | Cornell Chronicle

"We are so proud to honor Cindy and her extraordinary impact on our industry," said Kate Walsh, the Dimond Family Dean of the Cornell Peter and Stephanie Nolan School of Hotel Administration.
Tech industry
fromSilicon Valley Journals
1 month ago

TSOLife Raises $50 Million Series B to Enhance Senior Living with AI-Driven Insights

TSOLife's innovative platform leverages AI to deliver actionable insights, enabling senior living operators to optimize operations and elevate resident well-being.
Toronto startup
#ai
UX design
fromMedium
2 months ago

AI + UX: design for intelligent interfaces

AI is reshaping design practices for UI/UX and product development.
Data is essential for AI functionality in tech products.
Marketing tech
fromTechCrunch
3 months ago

Quantexa nabs $175M at a $2.6B valuation to double down on data analytics for AI | TechCrunch

Quantexa secures $175 million in Series F funding to expand its AI-driven platform for combating fraud and managing data across organizations.
UX design
fromMedium
2 months ago

AI + UX: design for intelligent interfaces

AI is reshaping design practices for UI/UX and product development.
Data is essential for AI functionality in tech products.
Marketing tech
fromTechCrunch
3 months ago

Quantexa nabs $175M at a $2.6B valuation to double down on data analytics for AI | TechCrunch

Quantexa secures $175 million in Series F funding to expand its AI-driven platform for combating fraud and managing data across organizations.
fromLogRocket Blog
1 month ago

9 non-UX skills every UX designer should learn - LogRocket Blog

Being a great UX designer requires more than technical skills; you must embrace specialist skills like data analytics and conversion rate optimization to stay relevant.
UX design
fromMarTech
1 month ago

10 must-use marketing updates in the Salesforce Summer 2025 releases | MarTech

Campaign planning often lives in slide decks and spreadsheets before it ever hits your marketing platform. This tool shrinks that cycle into seconds, giving you a working draft you can tweak and launch right away, improving your time to market.
Marketing tech
Media industry
fromVariety
1 month ago

The Catch-22 of Modern Marketing Campaigns: 'We Are Targeting Our Way to Oblivion'

The digital advertising landscape is increasingly complex, requiring brands to prioritize authentic engagement to connect with audiences effectively.
Marketing tech
fromTearsheet
1 month ago

How Credit Unions are empowering their lending and marketing teams with Gen AI - Tearsheet

Gen AI enables smaller institutions to enhance lending and marketing practices by streamlining data analysis and decision-making processes.
fromBusiness Matters
2 months ago

Unlocking Robust Security with Big Data Analytics

In today’s business landscape, the overwhelming volume and complexity of data challenge traditional security approaches, necessitating the adoption of Big Data security analytics.
Data science
#marketing
Social media marketing
fromForbes
2 months ago

What It Takes To Create A Fool-Proof Formula For Creating Brand Success

Effective marketing campaigns can elevate brands significantly, but many businesses fail to dedicate adequate time to their marketing efforts.
Social media marketing
fromForbes
2 months ago

What It Takes To Create A Fool-Proof Formula For Creating Brand Success

Effective marketing campaigns can elevate brands significantly, but many businesses fail to dedicate adequate time to their marketing efforts.
#real-estate
Data science
fromHackernoon
2 months ago

Transforming Health Insurance with AI-Driven Business Analytics: A Case Study in Digital Excellence | HackerNoon

AI-powered analytics is revolutionizing health insurance by enhancing risk assessment and claims management.
Ruchi Mangharamani leads initiatives that improve decision-making through predictive analytics and cost optimization.
fromRtwilson
2 months ago

Learning resources for GIS in Python with cloud-native geospatial, PostGIS and more

This article provides a collection of essential GIS learning resources, primarily focusing on Python, cloud-native geospatial methods, and tools beyond the ESRI ecosystem.
Data science
fromwww.theguardian.com
2 months ago

The Breakdown | Robot rugby may be a way off but art of coaching is making way for science

"The whole purpose of what we do is providing insights and information, Smith says. It's about joining the dots and seeing what's actually happening."
OMG science
fromVuejobs
2 months ago

Working Student Research and Content Creation - Statista Healthcare at Statista

Statista, the leading business data platform, empowers individuals globally with reliable data analytics, enhancing decision-making across various sectors.
London startup
OMG science
fromNature
2 months ago

A guide to the Nature Index

The Nature Index tracks institutional and national contributions to high-quality research publications, illustrating global collaboration and scholarly output.
Data science
fromForbes
2 months ago

Bringing Your First-Party Data To Life In 2025

First-party data is crucial for leveraging customer insights and improving ROI for businesses.
The shift from third-party to first-party data has been slow despite its recognized importance.
Manchester United
fromwww.90min.com
2 months ago

'We're still missing out' - Sir Jim Ratcliffe makes worrying Man Utd recruitment admission

Sir Jim Ratcliffe critiques Manchester United's failure to adapt to data analytics in player recruitment.
Marketing tech
fromMarTech
3 months ago

5 underrated tools to boost your B2B PPC performance | MarTech

In 2025, third-party tools are essential for optimizing B2B PPC amidst changes in measurement and tracking.
Artificial intelligence
fromFast Company
3 months ago

This AI tool could help curb domestic violence

AIRS is an AI tool identifying IPV risk using Electronic Health Records data.
The tool has been implemented in emergency rooms and primary care sites in Boston.
Quality of data labeling is critical for the effectiveness of AIRS.
Media industry
fromDigiday
3 months ago

Future of TV Briefing: A Q&A with Roku's Sarah Harms about streaming ad measurement

Roku's VP Sarah Harms discusses the company's evolving ad measurement strategy and its new Roku Data Cloud initiative during an interview.
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