#experiential-marketing

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fromBusiness Matters
3 days ago

Where business events find their sparkle

The right venue atmosphere is often the difference between a standard business event and one people rave about for months.
E-Commerce
fromFood & Beverage Magazine
2 weeks ago

Frozen Pops & Broadway Bops: Inside AKA's Coolest Summer Party

"We're always looking for that perfect blend of memorable experience and brand alignment," shares Elizabeth Findlay, AKA's Senior Event Director. "The Tony-themed popsicles became conversation starters that kept our guests engaged throughout the afternoon while celebrating our nominated clients in a uniquely refreshing way."
E-Commerce
#consumer-engagement
Marketing tech
fromThe Drum
4 months ago

Architects of the future: how AI is tearing up the experiential marketing rulebook

AI is redefining experiential marketing by making experiences dynamic and personalized.
The future of experiences involves active participation rather than passive observation.
Marketing
fromThe Drum
6 months ago

Shop the moment: The rise of experiential commerce

Experiential commerce merges meaningful brand experiences with seamless transactions, transforming how consumers engage with products.
fromAdweek
1 month ago
Marketing tech

Immersive and Personal: Marketers Share Where They Think Experiential Is Headed

Marketing tech
fromThe Drum
4 months ago

Architects of the future: how AI is tearing up the experiential marketing rulebook

AI is redefining experiential marketing by making experiences dynamic and personalized.
The future of experiences involves active participation rather than passive observation.
Marketing
fromThe Drum
6 months ago

Shop the moment: The rise of experiential commerce

Experiential commerce merges meaningful brand experiences with seamless transactions, transforming how consumers engage with products.
fromAdweek
1 month ago
Marketing tech

Immersive and Personal: Marketers Share Where They Think Experiential Is Headed

more#consumer-engagement
#brand-engagement
Social media marketing
fromDigiday
4 months ago

How marketers at FX, Paramount and Criterion feel about experiential at SXSW

Experiential marketing has shifted from mere relevance to fostering deeper consumer interactions and brand love, especially post-pandemic.
Marketing tech
fromThe Drum
4 months ago

Get experience right & people won't just remember you - they'll bring others into your world

Experiential marketing is essential for brands to engage consumers meaningfully.
Social media marketing
fromDigiday
4 months ago

How marketers at FX, Paramount and Criterion feel about experiential at SXSW

Experiential marketing has shifted from mere relevance to fostering deeper consumer interactions and brand love, especially post-pandemic.
Marketing tech
fromThe Drum
4 months ago

Get experience right & people won't just remember you - they'll bring others into your world

Experiential marketing is essential for brands to engage consumers meaningfully.
more#brand-engagement
#marketing-trends
more#marketing-trends
#luxury-brands
fromInc
1 month ago
Marketing tech

What Diageo's Formula 1 Strategy Can Teach You About Luxury Marketing

fromInc
1 month ago
Marketing tech

What Diageo's Formula 1 Strategy Can Teach You About Luxury Marketing

more#luxury-brands
NYC startup
fromMarketing Dive
2 months ago

Urban Outfitters deepens Gen Z experiential strategy for back to school

Urban Outfitters targets Gen Z through experiential marketing, showcasing uniquely themed dorm aesthetics and assisting with graduates' transitions.
#customer-engagement
Marketing tech
fromMarTech
4 months ago

Why digital brands like Netflix and Wayfair are betting on physical stores | MarTech

Brick-and-mortar retail is crucial for brand engagement and emotional connection, serving as a vital touchpoint for customer loyalty.
Marketing tech
fromMarTech
4 months ago

Why digital brands like Netflix and Wayfair are betting on physical stores | MarTech

Brick-and-mortar retail is crucial for brand engagement and emotional connection, serving as a vital touchpoint for customer loyalty.
more#customer-engagement
fromThe Drum
2 months ago

What's it like being owned by a hold co?

A lot's said about the dominance of holding corporations in the marketing industry.
Marketing tech
Growth hacking
fromEntrepreneur
2 months ago

Former Trader Joe's Employee Grew Her Side Hustle to $20M | Entrepreneur

Holm and Hannula turned a side hustle of renting vintage trailers into a successful experiential marketing company serving major brands.
fromBusiness Matters
2 months ago

Wheels in Motion: How Darren Janesky Brings Joy, One Ride at a Time

"Safety is everything," Darren says. "If we're not safe, we're not in business. It's that simple."
Startup companies
Gadgets
fromGSMArena.com
2 months ago

Samsung is making this Ferris wheel free for two weeks

Samsung promotes the Galaxy S25 series with free rides on a Ferris wheel in Brussels, enhancing brand engagement through experiential marketing.
Media industry
fromAdweek
3 months ago

We Are Social Acquires HELO to Bolster AI-Powered Creative and Production

We Are Social's acquisition of HELO enhances its production capabilities, particularly in AI and experiential marketing.
Design
fromFast Company
3 months ago

Design Within Reach just turned this iconic Palm Desert house into a shoppable vacation home

The Wave House in Palm Desert, now a rental, showcases DWR's new furniture collection, enhancing experiential marketing for guests.
Social media marketing
fromAdweek
4 months ago

How to Nail Experiential Marketing, According to the Agency Behind Taylor Swift and Beyonce's Tours

The evolution of social media requires professionals to adapt and stay up-to-date with trends and technology.
Chicago
fromEater Chicago
4 months ago

Harry Potter's Wizarding World Will Bring a Massive Butterbeer Bar to Chicago's Mag Mile

The Harry Potter Shop aims to revitalize Chicago's Mag Mile amidst high retail vacancies.
fromArchitectural Digest
7 months ago

I Tested the $20,000 Nosferatu Sarcophagus Bed and Lived to Tell the Tale

The twelfth floor embodied a disquieting blend of horror and glamour, showcasing the film industry’s fascination with gothic aesthetics while capturing the strange beauty of a vampire-themed experience.
Miscellaneous
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