Marketing
fromUSA TODAY
1 hour agoMillennial or Gen Z? Brands lean into differences in marketing trend
Brands are adapting marketing strategies to appeal to Millennial and Gen Z audiences, with Gen Z favoring brevity and emojis.
Gen Zers average $94,101 in personal debt, the highest of any generation and far more than millennials ($59,181) and Gen X ($53,255).
The latest 2026 P&P Wave I Data Deck: The Financial States of America from Northwestern Mutual finds that 49% of Gen Z plan to use Buy Now Pay Later for large purchases in 2026, and 36% plan to use it for daily essentials like groceries and gas.
Isaac, a seasoned menswear titan, rolled up in a fiery eruption of tonal Celine - a slightly-oversized 'ultra red' dress shirt, tucked into single-pleat burgundy trousers, with a maroon sweater slung casually over his shoulders.
Burnout is not a temporary affliction; it's the millennial condition. It's like we just churn out tired, exhausted souls like a widget factory. I don't know if you feel this at all yet in your body or in your bones. If you don't, it's because you're still young and you haven't been in the city very long. But you will. Trust me, you will.
"We're bringing our childhood memories to the table, and now people are paying attention," said Erick Rocha, pastry chef at Corima in Manhattan and the all-day cafe Vato, in Park Slope, Brooklyn, where conchas regularly sell out.