Ethan Smith is the CEO of Graphitethe leading SEO growth agencyand my go-to expert on SEO. After 18 years of mastering traditional SEO, Ethan has been at the forefront of what is called AEO: answer engine optimization, or, more simply, getting your product to show up in ChatGPT/Claude/Gemini/Perplexity answers. He's discovered that ChatGPT traffic converts six times better than Google searchand most companies are completely missing this opportunity.
Only folks who work in social media know the challenges of creating and curating a social media content calendar with all the right insights. This is why bringing in artificial intelligence (AI) as your creative partner works really well. AI brings in creative ideas to simplify the content creation process, helps generate templates, and even suggests strategy optimizations to create a consistent posting schedule.
Researchers Deng et al. (2025) recently asked: Does ChatGPT enhance student learning? They conducted a meta-analysis including 69 studies published from 2022 to 2024. Looking at the overall effects across all studies, they concluded that ChatGPT enhances academic performance, affective-emotional states, and higher-order thinking propensities, while also reducing mental effort. However, Weidlich et al. (2025) identified several flaws in the meta-analysis.
With multiple mental health- related deaths already linked to ChatGPT, it now looks like the abysmal medical advice spat out by the OpenAI chatbot may end up claiming another life. In an interview with the Daily Mail, a 37-year-old named Warren Tierney explained how he went from a concerned and doting husband during his wife's difficult pregnancies to his own stage-four cancer diagnosis after the chatbot told him that his increasingly severe sore throat wasn't cause for concern.
On Thursday, OpenAI announced that ChatGPT users can now branch conversations into multiple parallel threads, serving as a useful reminder that AI chatbots aren't people with fixed viewpoints but rather malleable tools you can rewind and redirect. The company released the feature for all logged-in web users following years of user requests for the capability. The feature works by letting users hover over any message in a ChatGPT conversation, click "More actions," and select "Branch in new chat."
Delve, intricate, surpass. Perhaps you've been hearing and seeing these words more often -- ChatGPT may be to blame. People are adopting language from the chatbot's lexicon, according to Florida State University researchers . The university's Modern Languages and Linguistics, Computer Science, and Mathematics departments collaborated to reveal that the chatbot's most overused words are influencing human speech patterns.
Not long ago, a storefront sign was the most important marketing channel a retailer had. If you didn't have one, customers didn't know you existed. Today, for mortgage companies, that sign has been replaced by something else entirely: search. But with borrowers now turning to ChatGPT and other AI tools instead of Google, even ranking on the first page may not mean you'll be found.
Job search fatigue is real. The average U.S. job search now lasts nearly 20 weeks, and most resumes never even reach a real person. Even if you make it past the filters, hiring managers spend just 7.4 seconds reviewing each resume, according to ConsumerAffairs. These seven ChatGPT prompts, including a mega prompt sprint plan, can help you beat the 20-week job search and land your next role faster.
ChatGPT helps simplify complex crypto projects by summarizing white papers, explaining use cases and breaking down tokenomics. Researching the team, partnerships and security risks is crucial before investing in any crypto token. Comparing projects with competitors highlights strengths and weaknesses for better decision-making. ChatGPT can suggest relevant research questions, acting as a guide for beginners and experienced investors alike. Investing in cryptocurrency can be exciting and overwhelming, especially with the thousands of coins and tokens available today.
Elon Musk's Grok 4 from xAI positions itself as the bold, uncensored alternative, while OpenAI's ChatGPT continues to evolve with stronger reasoning and usability. Both claim to give you sharper answers and faster results, but the real test lies in how they perform when you need to debug code, dig through research, draft clear writing, or manage customer conversations. In this blog post, we'll look closely at where each one stands out,