#live-events

#live-events

Sports, entertainment, music, food...it was like the Beautiful Mind meme with the equations spinning. They just needed someone to put it on the wall. This observation from CEO Sean Tresvant captures Taco Bell's strategic vision of leveraging its cultural potential across multiple entertainment and lifestyle domains to create a cohesive brand experience.

Ticketing marketplace SeatGeek has a partnership with Spotify that will direct an artist's fans to its platform from the Spotify app. The integration is currently limited to a few participating venues for which SeatGeek is the primary ticket seller. While SeatGeek is one of the largest online marketplaces for the secondary ticketing market, the company's announcement makes clear that this Spotify integration only applies to venues where it's the primary ticketing company.

Downtown San Jose secured a new musical highlight for late March. Music Mania steps in as the city's first multi-genre music festival, setting up shop at the SoFA Lot from March 27 to 29. The outdoor space at 350 South First Street lines up directly with the NCAA Sweet 16 basketball action unfolding nearby at SAP Center. Friday opens with heavy electronic sets led by DJ Diesel, the alter ego of Shaquille O'Neal, supported by Whethan, Eptic, Zen Selekta, and Maneki.

Nearly every other month since 2015, Carla Rossi has hosted a movie screening at the Hollywood Theatre that's also a drag show. The event, called Queer Horror, helps explain why The Ring is a "lesbian-coded ode to unwanted queer kids" and contextualizes Hellraiser 's "outrageously horny injection of iconic '80s queer horror." If Rossi's intro alone doesn't forever change your relationship to the night's movie, the on-theme drag performances-burlesque, lip-syncing, acrobatics-certainly will.

Donnovan Andrews has spent his career in industries where the rules keep shifting - from the early days of digital to today's algorithm-shaped media landscape. His latest move sits right in the middle of that change. He's building Aivanta, an AI-powered holding company designed to acquire businesses with strong foundations and help them scale by embedding AI into how they operate.

For four days this month, Williamsburg will again become home to "the Coachella of podcasts" as On Air Fest returns to Brooklyn with one of its most ambitious lineups yet. Running from Feb. 23 to 26, On Air Fest 2026 will span three walkable neighborhood venues: the Wythe Hotel, Arlo Williamsburg and The XX Venue. The event will feature live podcast tapings, intimate interviews, performances, panels and industry conversations that explore how audio, media and culture intersect and evolve.

Angels exist, I swear! If you were at the sold out Austra show on Monday, you would have witnessed Portland-born, Berlin-based multidisciplinary artist Colin Self descending from the heavens to bless us mere mortals with their angelic vocals and cherub-like presence. If you're looking for something to believe in, believe in music-it's one of the very few things with ability to unite complete strangers in dialog, movement, and tears.

The Harlem Globetrotters are celebrating a milestone anniversary in 2026. The legendary basketball squad, which was founded in 1926, has been delighting sports fans and families now for a full century. So, you're invited to help the Globetrotters celebrate the occasion when they bring their 100 Years Tour to Northern California. It's your chance to witness one of the most famous sports/entertainment franchises of all time while being amazed by plenty of crazy trick shots, incredible no-look passes and humorous hi-jinks.

Each episode of 'TikTok In The Mix' sees Jack Coyne of Trackstar sit down with a different artist for a candid chat about their work, their world, and the TikTok trends they've helped ignite. Expect sharp insights, plenty of honesty, and the kind of behind-the-scenes anecdotes that make TikTok today's home of music and culture.

Ho Ho Hilarious! Join us for SF's SantaCon Comedy Crawl: Elves Gone Wild! at The Function- the only SantaCon stop where Santa grabs the mic and the elves run the show. We're bringing two stacked stand-up shows (7pm & 9pm) with holiday chaos, big laughs, and festive cocktails right on Market Street - just steps from the SantaCon action. 🎅 Event Highlights Santa headliner + naughty elves bringing holiday chaos to the stage

Today's audiences don't just want to buy from a brand. They want an experience to go along with it. And while strategies like transparency and smarter prep for sales calls can go a long way in boosting your sales numbers, the brands that achieve the greatest lasting success often focus on creating an unforgettable experience for their customers. What does an unforgettable experience actually look like?