"The new workflow introduces a centralised planning hub, a dedicated campaign subtype, and enhanced pacing and frequency controls tailored for the short, high-demand event windows that define live sports advertising."
"As more broadcasters and streaming platforms introduce programmatic access to live sports, advertisers have new opportunities to reach audiences during premium live moments."
"StackAdapt's Live Events campaign workflow addresses these challenges with a purpose-built solution designed specifically for live sports advertising within CTV, making premium live sports inventory more accessible to advertisers."
StackAdapt introduced a Live Events campaign workflow to assist advertisers in managing CTV campaigns during live sports. This workflow features a dedicated campaign subtype, a centralized planning hub, and improved pacing and frequency controls. As sports viewership shifts from linear television to streaming, advertisers can capitalize on new opportunities to engage audiences during significant live events. Traditional CTV workflows struggle with the unique demands of live sports, but StackAdapt's solution is tailored to meet these challenges, making premium inventory more accessible.
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