#sports-marketing

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#nhl
National Hockey League
fromFast Company
13 hours ago

Why the NHL's Stanley Cup is the most authentically human trophy in major sports

The NHL transformed the Stanley Cup into a revered symbol of achievement through exclusivity, traditions, and a focus on physical legacy.
fromRMNB
2 months ago
Washington Capitals

Capitals installing Alex Ovechkin goals record countdown clocks at Washington DC area landmarks

National Hockey League
fromFast Company
13 hours ago

Why the NHL's Stanley Cup is the most authentically human trophy in major sports

The NHL transformed the Stanley Cup into a revered symbol of achievement through exclusivity, traditions, and a focus on physical legacy.
fromRMNB
2 months ago
Washington Capitals

Capitals installing Alex Ovechkin goals record countdown clocks at Washington DC area landmarks

Social media marketing
fromThe Business of Fashion
1 day ago

How to Master the Art of "Trash Talk" Marketing

Sportswear brands engage in direct trash talk during NBA Finals, leveraging playful marketing strategies.
Converse uses clever social media tactics to address rival sports brands and players.
fromstupidDOPE | Est. 2008
5 days ago

Jeep and Juventus Renew Iconic Partnership with a Bold Fourteenth Season | stupidDOPE | Est. 2008

Few brand partnerships in sports carry the longevity and impact of Jeep and Juventus, highlighting a collaboration that blends heritage, ambition, and evolution.
Juventus
#fan-engagement
#consumer-engagement
Marketing
fromCity AM
5 months ago

The top five trends emerging in sports marketing in 2025

Sports marketing is essential for brands entering new markets and building trust and loyalty through major events.
The retail media boom is transforming engagement strategies for sports marketers, merging commerce with fan interactions for better results.
fromDigiday
1 week ago
Social media marketing

Amid sports marketing's gold rush, some brands are targeting niche fan communities

Marketing
fromCity AM
5 months ago

The top five trends emerging in sports marketing in 2025

Sports marketing is essential for brands entering new markets and building trust and loyalty through major events.
The retail media boom is transforming engagement strategies for sports marketers, merging commerce with fan interactions for better results.
fromDigiday
1 week ago
Social media marketing

Amid sports marketing's gold rush, some brands are targeting niche fan communities

#new-york-liberty
Washington Wizards
fromAdweek
3 months ago

New York Liberty CEO Keia Clarke Builds Women's Sports Legacy in Brooklyn

Keia Clarke is focused on building a long-term legacy for the New York Liberty after their recent championship win.
New York Knicks
fromInStyle
2 weeks ago

Shana Stephenson Is the Reason You're Obsessed With the New York Liberty

The New York Liberty's success is attributed to their rebranding and marketing strategies under Shana Stephenson's leadership.
Washington Wizards
fromAdweek
3 months ago

New York Liberty CEO Keia Clarke Builds Women's Sports Legacy in Brooklyn

Keia Clarke is focused on building a long-term legacy for the New York Liberty after their recent championship win.
New York Knicks
fromInStyle
2 weeks ago

Shana Stephenson Is the Reason You're Obsessed With the New York Liberty

The New York Liberty's success is attributed to their rebranding and marketing strategies under Shana Stephenson's leadership.
#nfl
Media industry
fromSportico.com
1 month ago

YouTube Teases New Features for 20th Anniversary as NFL Ties Grow

YouTube has transformed from a copyright concern to a key platform for sports broadcasting and fan engagement.
fromGameSpot
3 weeks ago
Video games

This NFL Team Used Minecraft To Reveal Their Schedule After Utilizing Sims 2 Last Year

Media industry
fromSportico.com
1 month ago

YouTube Teases New Features for 20th Anniversary as NFL Ties Grow

YouTube has transformed from a copyright concern to a key platform for sports broadcasting and fan engagement.
fromGameSpot
3 weeks ago
Video games

This NFL Team Used Minecraft To Reveal Their Schedule After Utilizing Sims 2 Last Year

#audience-engagement
Women in technology
fromForbes
1 month ago

How Brands Can Rock The Women's Sports Revolution

The growing popularity of women's sports presents untapped commercial opportunities for brands.
Greater audience engagement with women's sports challenges historical misconceptions about viewership.
Women in technology
fromForbes
1 month ago

How Brands Can Rock The Women's Sports Revolution

The growing popularity of women's sports presents untapped commercial opportunities for brands.
Greater audience engagement with women's sports challenges historical misconceptions about viewership.
#nba
fromESPN.com
1 month ago
National Basketball Association

'Job well done': Inside Gregg Popovich's unparalleled NBA legacy

fromESPN.com
1 month ago
National Basketball Association

'Job well done': Inside Gregg Popovich's unparalleled NBA legacy

FC Barcelona
fromwww.90min.com
1 month ago

Barcelona unveil latest El Clasico jersey takeover in partnership with Spotify

Barcelona's limited edition jerseys for the Clasico incorporate Travis Scott's logo, showcasing a blend of music, fashion, and football.
#brand-strategy
Marketing
fromYahoo Finance
5 months ago

The top five trends emerging in sports marketing in 2025

Sports marketing is crucial for brand growth, trust, and audience connection in an era of media fragmentation.
Marketing
fromYahoo Finance
5 months ago

The top five trends emerging in sports marketing in 2025

Sports marketing is crucial for brand growth, trust, and audience connection in an era of media fragmentation.
Chicago White Sox
fromYahoo Sports
1 month ago

Chicago White Sox expand NIL program with new roster of CHISOX Athletes for 2025

The Chicago White Sox are innovatively leading in NIL partnerships with college athletes through their CHISOX program.
#google-pixel
Liverpool FC
fromwww.nytimes.com
1 month ago

Mohamed Salah, Liverpool's Google Pixel deal and a divisive selfie explained

Mohamed Salah's celebratory selfie during Liverpool's title party highlights the blend of spontaneity and marketing orchestrated by the club.
Marketing tech
fromAdweek
2 months ago

The Robot Co. Uses LeBron Lineage to Build NBA Experiences

The Robot Company strategically leverages basketball events to enhance brand experiences, particularly during high-profile occasions like the NBA All-Star Weekend.
Liverpool FC
fromwww.nytimes.com
1 month ago

Mohamed Salah, Liverpool's Google Pixel deal and a divisive selfie explained

Mohamed Salah's celebratory selfie during Liverpool's title party highlights the blend of spontaneity and marketing orchestrated by the club.
Marketing tech
fromAdweek
2 months ago

The Robot Co. Uses LeBron Lineage to Build NBA Experiences

The Robot Company strategically leverages basketball events to enhance brand experiences, particularly during high-profile occasions like the NBA All-Star Weekend.
San Francisco Giants
fromSFGATE
1 month ago

River Cats drop reviled alternate identity 1 day after unveiling it

The Sacramento River Cats abandoned their Gold Diggers identity after criticism for reinforcing sexist stereotypes in a promotional video.
Media industry
fromForbes
1 month ago

The Rise Of Women's Sports: A Game Changer For Brand Partnerships

Women's sports sponsorships should be integrated into marketing strategies, focusing on meaningful engagement rather than traditional logo placements.
LA Kings
fromIndia Currents
1 month ago

Millions Tune In As The World's Richest Cricket League (IPL) Hits The Social Media Airwaves

Cricket has evolved into a highly accessible online sport through IPL's innovative content creation.
fromMiami Herald
2 months ago

It's a NASCAR Weekend at Homestead-Miami Speedway. Yes, they know it's only March

"We've been very aggressive in promoting that we're racing in March, and that it's a quick turnaround from October, but I think we've done a very good job of communicating that to our fans here in South Florida."
Miami Marlins
#mlb
LA Dodgers
fromDodger Blue
2 months ago

Dodgers' Japan Guide For Tokyo Series: MLB Fan Fest, TOKYO SKYTREE, Immersive Experience & More

MLB's Tokyo Series celebrates baseball's global reach through games, fan events, and local culture, featuring the Dodgers and Cubs in Japan.
LA Dodgers
fromDodger Blue
2 months ago

Dodgers' Japan Guide For Tokyo Series: MLB Fan Fest, TOKYO SKYTREE, Immersive Experience & More

MLB's Tokyo Series celebrates baseball's global reach through games, fan events, and local culture, featuring the Dodgers and Cubs in Japan.
#basketball
fromstupidDOPE
7 months ago
Marketing

PUMA Hoops Launches Bold New Campaign: "FOREVER. FASTER. - See The Game Like We Do" | stupidDOPE

fromstupidDOPE
7 months ago
Marketing

PUMA Hoops Launches Bold New Campaign: "FOREVER. FASTER. - See The Game Like We Do" | stupidDOPE

LA Dodgers
fromwww.nytimes.com
2 months ago

It's Peak Shohei Ohtani on Opening Day in Japan

Shohei Ohtani's unprecedented popularity in Japan mirrors that of Babe Ruth, making him a cultural icon as well as an athletic superstar.
#nwsl
#mls
Apple
fromFast Company
2 months ago

Apple's cool Major League Soccer logo mash-ups are changing the rules of co-branding

MLS teams feature custom Apple TV logos on uniforms, representing a new approach to co-branding.
Major League Baseball
fromBusiness Insider
3 months ago

ScorePlay, which supports sports organizations like Major League Soccer, raises $13 million from VCs and athletes

MLS aims to leverage the 'Messi effect' for growth in its 30th season.
Inter Miami employs ScorePlay for effective content management amid rapid league expansion.
Apple
fromFast Company
2 months ago

Apple's cool Major League Soccer logo mash-ups are changing the rules of co-branding

MLS teams feature custom Apple TV logos on uniforms, representing a new approach to co-branding.
Major League Baseball
fromBusiness Insider
3 months ago

ScorePlay, which supports sports organizations like Major League Soccer, raises $13 million from VCs and athletes

MLS aims to leverage the 'Messi effect' for growth in its 30th season.
Inter Miami employs ScorePlay for effective content management amid rapid league expansion.
#fifa
Soccer (FIFA)
fromESPN.com
3 months ago

FIFA, Infantino can have a World Cup halftime show: Just end it in 15 minutes

FIFA's approach to the 2026 World Cup embraces commercialization, which stirs mixed reactions among purists, but reflects broader trends in sports marketing.
fromwww.mercurynews.com
5 months ago
Soccer (FIFA)

FIFA signs Netflix to US broadcast deal for the Women's World Cup in 2027 and 2031

FIFA's Netflix deal marks a pivotal moment for women's soccer broadcasting and its market value.
The agreement aims to leverage perceived value to negotiate better with European broadcasters.
Soccer (FIFA)
fromESPN.com
3 months ago

FIFA, Infantino can have a World Cup halftime show: Just end it in 15 minutes

FIFA's approach to the 2026 World Cup embraces commercialization, which stirs mixed reactions among purists, but reflects broader trends in sports marketing.
Soccer (FIFA)
fromwww.mercurynews.com
5 months ago

FIFA signs Netflix to US broadcast deal for the Women's World Cup in 2027 and 2031

FIFA's Netflix deal marks a pivotal moment for women's soccer broadcasting and its market value.
The agreement aims to leverage perceived value to negotiate better with European broadcasters.
Major League Baseball
fromAdweek
3 months ago

Why Alexis Ohanian and Alex Morgan Are Backing ScorePlay

ScorePlay is revolutionizing sports media distribution by using AI to streamline content tagging and organization, attracting significant star power and investment.
fromstupidDOPE
4 months ago

Knockaround Expands PGA Tour Presence with Mark Hubbard and Peter Malnati | stupidDOPE

Knockaround has found a knack for resonating with golfers by intertwining their fun brand ethos with relatable personalities of their new ambassadors.
Miscellaneous
fromShopify
6 months ago

How This Sports Company Found a Competitive Advantage (2024) - Shopify

"We found ..., based on our experience in producing products for table tennis, that we potentially can make a better product for the sport of pickleball," Richard says.
E-Commerce
fromLos Angeles Times
6 months ago

Grand Slam Track will look to 'elevate the sport' during a non-Olympic year

"There's been a big void in the marketing of track and the profile of track over the last several decades. It's popular at a very high level every four years during the Olympics, then falls out significantly in between."
Los Angeles Rams
Miscellaneous
fromwww.caughtoffside.com
7 months ago

"Crazy not to take a look" - Snoop Dogg wants football club investment to have Wrexham effect

Snoop Dogg is interested in investing in Celtic FC, inspired by successful sports investments like that of Ryan Reynolds.
fromDefector
8 months ago

Never Forget What Killed The Oakland A's | Defector

The Ass Hat stands as a perfect metaphor for the current state of the Athletics franchise, representing both their past missteps and a bleak future.
San Francisco Giants
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