Motor racing offers automotive companies a unique space for technical collaboration and brand alignment with high-performance values, enabling them to showcase innovation and engage consumers.
Manchester City has signed a new contract with Puma worth at least 1bn, extending their agreement until at least 2035. The deal marks a significant increase from the previous 65m-a-year contract, establishing it as the first 1bn deal in English football. This contract also signifies a record annual deal for a Premier League club.
Stella Artois has paid homage to the Wimbledon dress code in special-edition packaging before. In 2023, retail outlets in the U.K. sold white bottles with vertical green and purple stripes, but the bottles had plenty of colorful ornamentation that wouldn't have made the cut if a player wore it on a polo shirt, like a full-color Stella Artois logo and golden text.
I'm thrilled to be returning to the Nathan's Famous Fourth of July Hot Dog Eating Contest. This event means the world to me. It's a cherished tradition, a celebration of American culture, and a huge part of my life.
Audi are set to remain Bayern's main car sponsor and shareholder (contract until 2029). There's no truth to rumours of BMW possibly replacing Audi before the end of the contract.
Chili's has become an integral part of NASCAR's marketing landscape, creatively promoting its brand through unique campaigns like the 'Ride The Dente' while engaging fans.
"This is our 13th year of partnering with the USTA and we are especially proud to be celebrating our renewed commitment to the prestigious event by introducing a new community initiative that will touch the lives of youth in communities throughout the US," said Boutros Boutros, Emirates' Executive Vice President of Corporate Communications, Marketing and Brand.
