#podcast-advertising
#podcast-advertising

NumberEight & Katz Digital Partner to Scale Podcast Advertising with AI-Powered Lookalike Targeting

NumberEight partners with Katz Digital to enhance podcast advertising through innovative audience matching technology.

Video is making podcasts a premium buy for advertisers

Advertisers are increasingly shifting focus to video podcasts, treating them as premium with growing investment.

Note to advertisers: 32 biggest podcasts = half of listeners (Edison Research)

Advertising on the top 32 podcasts reaches half of weekly listeners, showcasing the power and efficiency of targeted podcast advertising.

fromDigiday

2 months ago

Video is making podcasts a premium buy for advertisers

Advertisers are increasingly shifting focus to video podcasts, treating them as premium with growing investment.

Note to advertisers: 32 biggest podcasts = half of listeners (Edison Research)

Advertising on the top 32 podcasts reaches half of weekly listeners, showcasing the power and efficiency of targeted podcast advertising.

more#marketing-strategy

Gumball intros Adaptive Ads, blending AI with host reads

Gumball introduces Adaptive Ads, leveraging AI for personalized and scalable podcast advertising.

#marketing-strategies

Podcast

Relevant, short, funny: Listeners tell podcast advertisers how to sell (Veritonic)

fromTWiT.tv

Podcast

How to Successfully Track Your Podcast Campaign | TWiT.TV

Podcast

Relevant, short, funny: Listeners tell podcast advertisers how to sell (Veritonic)

fromTWiT.tv

more#marketing-strategies

Podcast

How to Successfully Track Your Podcast Campaign | TWiT.TV

Ilwira Marcizek Named EVP Revenue Operations For AdLarge & The fwd.network - Podcaster News

"Ilwira has been an integral part of AdLarge's growth and success... Her strategic vision, deep industry expertise, and relentless commitment to innovation have propelled our digital revenue and operations forward."

Media industry

#acast

Podcast

Acast scores The Athletic for sales rep partnership

7 months ago

Marketing

Acast Welcomes Martijn Gerrits As Sales Director For the Netherlands - Podcaster News

Podcast

Acast scores The Athletic for sales rep partnership

7 months ago

Marketing

Acast Welcomes Martijn Gerrits As Sales Director For the Netherlands - Podcaster News

more#acast

Triton Digital Expands Partnership With Audioboom To Deliver Advanced Contextual Targeting And Brand Suitabilityi - Podcaster News

Implementing Triton Digital's Sounder solution marks another transformative moment in our partnership... This integration not only strengthens our position as a leader in podcast monetization...

Marketing tech

from9to5Google

Google advertising Gemini Live with podcast ads

Google's top priority in 2025 is increasing Gemini app usage, evident by their recent podcast advertisements.

Podcast ad spend +19% - benchmark metrics from Magellan AI

Podcast advertising saw a significant increase in spending, with a 33% rise in Q4 2024.

The report highlights the stability of top advertisers, with many consistent names from previous quarters.

Podcast

RAIN Notes: February 25

Podcast ad spend +19% - benchmark metrics from Magellan AI

Podcast advertising saw a significant increase in spending, with a 33% rise in Q4 2024.

The report highlights the stability of top advertisers, with many consistent names from previous quarters.

Podcast

RAIN Notes: February 25

more#magellan-ai

5 months ago

Podscribe Launches Enhanced "Double Device Graph" for Updated Measurement Accuracy - Podcaster News

By combining the two leading US device graphs, we're setting out a new standard for measurement accuracy in podcast advertising, says Matt Drengler.

Marketing tech