#audience-targeting

#audience-targeting

Non-endemic advertising allows brands that don't sell products on a retail site to advertise there, tapping into the platform's existing audience and data.

"This is the first planning tool built for the way marketers actually work," said Aaron McKee, chief technology officer at Blis. "It takes what was previously a fragmented, manual process and makes it fast, explainable, and outcome-focused."

Evorra's integration with the7stars empowers clients with compliant, addressable audience data, addressing the pressing need for innovative solutions in a cookieless landscape.

Micro-influencers deliver the biggest impact as their intimate approach fosters brand loyalty. While mega and macro-influencers hold vast reach, their authenticity often falters, leading consumers to prefer genuine recommendations from smaller influencers.

"The shift to advanced audience buying is quickening, especially for streaming ad buys. More than 50% of NBCU's upfront deals this year were transacted on advanced audiences."

Audience targeting now extends beyond age and gender, focusing on specific criteria like household income and shopping habits, known as advanced audiences.