"That's no surprise. Entrepreneurs and authors have a lot in common: They believe in an idea and want to reach people willing to pay for it. Writing a book, like building an ecommerce business, is risky, requiring vision, dedication, management, and attention to detail. Most startups fold within five years, and only about 4% of books sell more than 1,000 copies."
"Who are your target prospects? Do you have a clear picture of an "ideal reader" for your book? You can't write for everyone the same way, or market your book effectively, until you've identified the prospects and where to find them. How will your book be different? Are there other successful books on your topic? What will make your book stand out?"
"Even so, a book could reach a large audience, have a lasting impact, and create opportunities such as consulting, speaking, teaching, and new partnerships. Bill Morrison, a real estate salesman turned bestselling author, told Forbes, "I'm the same guy with the same tie, but now everyone is paying attention." Considerations If you've considered writing a book, here are a few questions to consider before taking the (time-consuming) plunge."
Creating, publishing, marketing, and promoting a book parallels building a startup, demanding vision, dedication, management, and attention to detail. The endeavor carries high risk: most startups fold within five years, and only about 4% of books sell more than 1,000 copies. Successful books can reach large audiences, produce lasting impact, and generate opportunities like consulting, speaking, teaching, and partnerships. Prospective creators should clarify objectives, define an ideal reader, and identify how the book will differ from existing works. Evaluating reader benefit, problem solved, and whether the topic is date-sensitive or evergreen will shape approach and timing.
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