#ai-in-advertising

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Marketing tech
fromExchangewire
2 days ago

Digest: WPP Media Unveils Open Intelligence; Paramount Reshapes Strategy

WPP Media has launched Open Intelligence, revolutionizing advertising with predictive analytics and custom campaign models.
Paramount is shifting its media strategy to reduce costs and enhance efficiency amid changes in the streaming landscape.
#advertising-technology
more#advertising-technology
#cannes-lions
more#cannes-lions
Alternative medicine
fromFuturism
1 week ago

This Sleazy GLP-1 Prescription Site Is Using Deepfaked "Before-and-After" Photos of Fake Patients, and Running Ads Showing AI-Generated Ozempic Boxes

MEDVi's marketing for GLP-1 drugs heavily relies on AI-generated images and fabricated testimonials, raising ethical concerns in patient health advertising.
#google-ads
more#google-ads
#automation
Artificial intelligence
fromForbes
2 weeks ago

Will AI Make Agencies Obsolete? The Future Of Advertising

The future of advertising may shift to AI systems handling marketing goals and budgets autonomously, raising concerns about control and transparency.
fromDigiday
2 months ago
Marketing tech

Media agencies are finding new uses for AI while AI-generated creative still lags

Artificial intelligence
fromForbes
2 weeks ago

Will AI Make Agencies Obsolete? The Future Of Advertising

The future of advertising may shift to AI systems handling marketing goals and budgets autonomously, raising concerns about control and transparency.
fromDigiday
2 months ago
Marketing tech

Media agencies are finding new uses for AI while AI-generated creative still lags

more#automation
Marketing tech
fromwww.cnbc.com
3 weeks ago

Big Chinese companies like Alibaba show that AI-powered ads are giving shopping a boost

E-commerce sales grew significantly, showcasing the benefits of AI and consumer resilience despite trade tensions.
fromAol
3 weeks ago

This AdTech Stock Looks Like a Solid Buy

The stock of PubMatic has plummeted over 80% since its peak in 2021, despite signs of underlying strength in its operational metrics.
Marketing tech
Marketing tech
fromForbes
1 month ago

Smarter Digital Ad Spend: Supply Path Refinement Matters More Than Ever

Navigating digital advertising requires precision and transparency to combat fraud and maintain campaign effectiveness.
#generative-ai
Marketing tech
fromForbes
2 months ago

RAGs To Riches: How Retrieval-Augmented Generation Is Changing Advertising

RAG enhances AI-generated advertising by improving contextual relevance, accuracy, and alignment with brand messaging.
fromThe Drum
2 months ago
Artificial intelligence

Extra fingers, broken workflows and 'too good' work: ad execs' AI teething problems

Marketing tech
fromForbes
2 months ago

RAGs To Riches: How Retrieval-Augmented Generation Is Changing Advertising

RAG enhances AI-generated advertising by improving contextual relevance, accuracy, and alignment with brand messaging.
Artificial intelligence
fromThe Drum
2 months ago

Extra fingers, broken workflows and 'too good' work: ad execs' AI teething problems

AI has revolutionized the advertising industry but has faced significant challenges and growing pains in its adoption.
more#generative-ai
#influencer-marketing
fromDigiday
6 months ago
Artificial intelligence

Creator agencies have embraced AI, but is the tech changing marketers' minds?

fromDigiday
6 months ago
Artificial intelligence

Creator agencies have embraced AI, but is the tech changing marketers' minds?

more#influencer-marketing
Marketing tech
fromThe Motley Fool
2 months ago

Better AdTech Stock: AppLovin vs. The Trade Desk | The Motley Fool

Adtech is a booming industry with a potential market nearing $1 trillion, yet shares of top companies are experiencing volatility.
AppLovin leads in mobile adtech, demonstrating significant growth influenced by AI advancements.
Artificial intelligence
fromSlashGear
3 months ago

The Most Shameful Uses Of AI In Commercials In 2025 - SlashGear

AI's representation at Super Bowl 59 reveals both innovation and ethical dilemmas regarding its impact on human jobs and emotional well-being.
Marketing tech
fromMarketing Dive
3 months ago

Trade Desk's big bet on AI in advertising hits rollout snags

The Trade Desk's Q4 revenue growth of 22% marked a significant miss in expectations, indicating emerging challenges despite prior success.
Marketing tech
fromForbes
3 months ago

Council Post: The Future Of Performance Marketing With Data Clean Rooms And AI-Enabled Cross-Channel Measurement

Data clean rooms enable better marketing measurement and optimization by providing a collaborative platform for data analysis.
fromAdweek
4 months ago

Dentsu and Adobe Speed Up Client AI Content Production With Adobe GenStudio Dentsu+

"Doing all this in the old school way is a huge cost and slows the speed to market," Klaassen told ADWEEK.
Artificial intelligence
Marketing tech
fromBenzinga
5 months ago

Omnicom Inks $13 Billion Deal For Interpublic: Will It Topple WPP As Top Ad Company? - Interpublic Gr of Cos (NYSE:IPG), Omnicom Group (NYSE:OMC)

Omnicom's acquisition of Interpublic could form the largest ad company, enhancing market position and creating significant cost synergies.
fromExchangewire
6 months ago

Teads' Justin Taylor on How Advertisers can Take Full Advantage of Video - ExchangeWire.com

Justin Taylor emphasizes that advertisers can fully leverage the evolving landscape of video by embracing new formats, enhanced targeting, and integrated platforms to optimize their media strategies.
Marketing
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