#ai-in-advertising

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fromwww.adexchanger.com
5 days ago

Seedtag's New CEO Brian Gleason Says Contextual Will Be Bigger Than Retail Media

Contextual ad targeting represents an enormous opportunity, estimated at $250 billion to $350 billion. This approach emphasizes emotion and attention over traditional targeting methods.
E-Commerce
#marketing-strategy
Artificial intelligence
fromForbes
2 months ago

Will AI Make Agencies Obsolete? The Future Of Advertising

The future of advertising may shift to AI systems handling marketing goals and budgets autonomously, raising concerns about control and transparency.
fromThe Drum
1 day ago
Marketing

Using Skynet to sell shampoo? Meta's AI pitch is a trap, build a brand instead

Artificial intelligence
fromForbes
2 months ago

Will AI Make Agencies Obsolete? The Future Of Advertising

The future of advertising may shift to AI systems handling marketing goals and budgets autonomously, raising concerns about control and transparency.
fromThe Drum
1 day ago
Marketing

Using Skynet to sell shampoo? Meta's AI pitch is a trap, build a brand instead

more#marketing-strategy
#digital-marketing
Marketing tech
fromForbes
4 months ago

RAGs To Riches: How Retrieval-Augmented Generation Is Changing Advertising

RAG enhances AI-generated advertising by improving contextual relevance, accuracy, and alignment with brand messaging.
Marketing tech
fromForbes
2 months ago

Smarter Digital Ad Spend: Supply Path Refinement Matters More Than Ever

Navigating digital advertising requires precision and transparency to combat fraud and maintain campaign effectiveness.
fromCNET
1 month ago
Artificial intelligence

Meta's All In on AI Creating the Ads You See on Instagram and Facebook

Marketing tech
fromForbes
4 months ago

RAGs To Riches: How Retrieval-Augmented Generation Is Changing Advertising

RAG enhances AI-generated advertising by improving contextual relevance, accuracy, and alignment with brand messaging.
Marketing tech
fromForbes
2 months ago

Smarter Digital Ad Spend: Supply Path Refinement Matters More Than Ever

Navigating digital advertising requires precision and transparency to combat fraud and maintain campaign effectiveness.
fromCNET
1 month ago
Artificial intelligence

Meta's All In on AI Creating the Ads You See on Instagram and Facebook

more#digital-marketing
#marketing-trends
fromDigiday
5 days ago
E-Commerce

'Production is a big topic right now': With AI moving beyond media, Publicis turns toward creative

fromDigiday
5 days ago
E-Commerce

'Production is a big topic right now': With AI moving beyond media, Publicis turns toward creative

more#marketing-trends
#digital-advertising
more#digital-advertising
#marketing-innovation
fromForbes
2 weeks ago
E-Commerce

Beyond Impossible: How 5 Top Agencies Rewrote The Rules Of Creativity With AI

fromForbes
2 weeks ago
E-Commerce

Beyond Impossible: How 5 Top Agencies Rewrote The Rules Of Creativity With AI

more#marketing-innovation
fromFortune
3 weeks ago

Google launches Offerwall, a money lifeline for publishers as AI eats into their advertising revenue

Google has launched Offerwall, a tool for publishers that allows monetizing content through micropayments and other options, amid falling traffic rates.
E-Commerce
#ad-tech
Marketing tech
fromForbes
5 months ago

Council Post: The Future Of Performance Marketing With Data Clean Rooms And AI-Enabled Cross-Channel Measurement

Data clean rooms enable better marketing measurement and optimization by providing a collaborative platform for data analysis.
Marketing tech
fromForbes
5 months ago

Council Post: The Future Of Performance Marketing With Data Clean Rooms And AI-Enabled Cross-Channel Measurement

Data clean rooms enable better marketing measurement and optimization by providing a collaborative platform for data analysis.
more#ad-tech
Marketing tech
fromForbes
1 month ago

Yeah, Yeah, Agentic AI-What You Really Need To Know, Who's Making It Happen

AI agents are transforming advertising, potentially shifting power from platforms to brands and agencies.
#advertising-industry
fromBenzinga
7 months ago
Marketing tech

Omnicom Inks $13 Billion Deal For Interpublic: Will It Topple WPP As Top Ad Company? - Interpublic Gr of Cos (NYSE:IPG), Omnicom Group (NYSE:OMC)

Marketing tech
fromBusiness Insider
1 month ago

The exit of ad giant WPP's CEO signals the end of Madison Avenue as we knew it

WPP CEO Mark Read is stepping down, reflecting challenges in a transforming ad industry dominated by AI and tech innovations.
fromBenzinga
7 months ago
Marketing tech

Omnicom Inks $13 Billion Deal For Interpublic: Will It Topple WPP As Top Ad Company? - Interpublic Gr of Cos (NYSE:IPG), Omnicom Group (NYSE:OMC)

more#advertising-industry
Marketing tech
fromExchangewire
1 month ago

Digest: WPP Media Unveils Open Intelligence; Paramount Reshapes Strategy

WPP Media has launched Open Intelligence, revolutionizing advertising with predictive analytics and custom campaign models.
Paramount is shifting its media strategy to reduce costs and enhance efficiency amid changes in the streaming landscape.
#advertising-technology
more#advertising-technology
Alternative medicine
fromFuturism
1 month ago

This Sleazy GLP-1 Prescription Site Is Using Deepfaked "Before-and-After" Photos of Fake Patients, and Running Ads Showing AI-Generated Ozempic Boxes

MEDVi's marketing for GLP-1 drugs heavily relies on AI-generated images and fabricated testimonials, raising ethical concerns in patient health advertising.
Marketing tech
fromwww.cnbc.com
2 months ago

Big Chinese companies like Alibaba show that AI-powered ads are giving shopping a boost

E-commerce sales grew significantly, showcasing the benefits of AI and consumer resilience despite trade tensions.
fromAol
2 months ago

This AdTech Stock Looks Like a Solid Buy

The stock of PubMatic has plummeted over 80% since its peak in 2021, despite signs of underlying strength in its operational metrics.
Marketing tech
fromSearch Engine Roundtable
2 months ago

Video: Google Volatility, D.C. Creator Summit, Apple Safari Google Searches Drop & Google Ads AI Max

Google ranking volatility hit on May 8th, following a period of calm, with various updates and testing announcements affecting Google Ads and local search features.
Marketing tech
#generative-ai
fromThe Drum
3 months ago
Artificial intelligence

Extra fingers, broken workflows and 'too good' work: ad execs' AI teething problems

Artificial intelligence
fromThe Drum
3 months ago

Extra fingers, broken workflows and 'too good' work: ad execs' AI teething problems

AI has revolutionized the advertising industry but has faced significant challenges and growing pains in its adoption.
more#generative-ai
#influencer-marketing
fromDigiday
7 months ago
Artificial intelligence

Creator agencies have embraced AI, but is the tech changing marketers' minds?

fromDigiday
7 months ago
Artificial intelligence

Creator agencies have embraced AI, but is the tech changing marketers' minds?

more#influencer-marketing
Marketing tech
fromThe Motley Fool
4 months ago

Better AdTech Stock: AppLovin vs. The Trade Desk | The Motley Fool

Adtech is a booming industry with a potential market nearing $1 trillion, yet shares of top companies are experiencing volatility.
AppLovin leads in mobile adtech, demonstrating significant growth influenced by AI advancements.
Marketing tech
fromDigiday
4 months ago

Media agencies are finding new uses for AI while AI-generated creative still lags

Media agencies are increasingly using AI for automation, but creative content generation still lacks quality.
Marketing tech
fromFast Company
4 months ago

How I created the next great toothpaste brand in about six minutes

The Brandtech Group's AI tools have dramatically improved advertising efficiency and effectiveness, as evidenced by significant reductions in costs and boosts in return on ad spend.
Artificial intelligence
fromSlashGear
4 months ago

The Most Shameful Uses Of AI In Commercials In 2025 - SlashGear

AI's representation at Super Bowl 59 reveals both innovation and ethical dilemmas regarding its impact on human jobs and emotional well-being.
Marketing tech
fromMarketing Dive
5 months ago

Trade Desk's big bet on AI in advertising hits rollout snags

The Trade Desk's Q4 revenue growth of 22% marked a significant miss in expectations, indicating emerging challenges despite prior success.
fromAdweek
5 months ago

Dentsu and Adobe Speed Up Client AI Content Production With Adobe GenStudio Dentsu+

"Doing all this in the old school way is a huge cost and slows the speed to market," Klaassen told ADWEEK.
Artificial intelligence
fromExchangewire
7 months ago

Teads' Justin Taylor on How Advertisers can Take Full Advantage of Video - ExchangeWire.com

Justin Taylor emphasizes that advertisers can fully leverage the evolving landscape of video by embracing new formats, enhanced targeting, and integrated platforms to optimize their media strategies.
Marketing
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