#contextual-advertising

#contextual-advertising

Contextual ad targeting represents an enormous opportunity, estimated at $250 billion to $350 billion. This approach emphasizes emotion and attention over traditional targeting methods.

To effectively reach Hispanic audiences, brands need to re-evaluate their marketing approaches and improve verification tools that currently misclassify culturally nuanced content.

At the time of acquisition in 2018, Grapeshot was breaking new ground for contextual advertising, with positive targeting, defensive brand safety, and autonomous content predictions, showing the value of contextual technology in advertising strategies.