Brian Gleason transitioned from Criteo to Seedtag, emphasizing a shift towards contextual ad targeting as a significant opportunity valued at $250-350 billion. He highlights the importance of emotional connection and attention over cookie-based targeting. Seedtag has expanded globally, with notable growth in the US and EMEA markets. The company prioritizes the development of neurocontextual targeting that focuses on emotional engagement and expanding its market presence. Seedtag has enhanced its offerings through its AI platform, Liz, targeting deeper insights for advertisers on various platforms.
Contextual ad targeting represents an enormous opportunity, estimated at $250 billion to $350 billion. This approach emphasizes emotion and attention over traditional targeting methods.
The introduction of neurocontextual targeting allows advertisers to connect by leveraging emotional resonance and user attention instead of solely relying on keywords and categories.
#contextual-advertising #neurocontextual-targeting #ai-in-advertising #market-growth #emotional-connection
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