#privacy-regulations
#privacy-regulations
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fromForbes
2 months agoResilience Through Conversion APIs: Future-Proofing Your Marketing Strategy
"CAPI works by establishing a direct server-to-server connection between businesses and advertising platforms, capturing conversion events that are often lost due to tracking restrictions, ad blockers or browser privacy settings."
Marketing tech
Digital life
fromDigiday
2 months agoWhy business-to-person marketing requires a new identity approach
Control over customer identity is essential for effective marketing strategies in the face of fragmentation and privacy regulations.
Composable identity solutions offer modular and interoperable approaches, enabling B2B marketers to effectively manage and utilize identity.
Marketing tech
fromVentureBeat
3 months agoDirect-to-consumer is redefining mobile game monetization
The gaming market is increasingly mobile-driven, and developers are finding new revenue streams through direct-to-consumer sales.
Recent regulatory changes are allowing game developers to sell their products directly to users, enhancing monetization strategies.
#data-protection
Privacy professionals
fromEntrepreneur
5 months agoHow Brands and Consumers Can Build a Privacy-First Digital Future | Entrepreneur
Online privacy is increasingly seen as a trust issue, not just compliance.
The fragmented U.S. privacy regulations remain a challenge for consumers and businesses.
Growing awareness of data monetization fuels demand for privacy-focused alternatives.
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