Mantis has formed a strategic partnership with PubMatic to integrate contextual advertising capabilities directly within PubMatic's platform. This collaboration allows advertisers to access Mantis's AI-powered contextual insights through the Connect solution, improving real-time targeting effectiveness across premium publisher inventory. The integration aims to replace traditional brand safety methods with a nuanced approach, leveraging publisher-approved signals for better campaign outcomes. This partnership represents a key milestone for Mantis, facilitating smarter, privacy-focused targeting and enabling more effective inventory monetization for publishers.
Buyers can now seamlessly tap into Mantis' contextual insights through curated deals, benefiting from unmatched brand safety and performance with enhanced reach or scale.
The result is better campaign outcomes and a more effective way for publishers to package and monetise their inventory.
This is a foundational step in helping brands move beyond blunt tools toward smarter, publisher-aligned contextual targeting.
Together, we're reducing supply chain friction and enabling publishers to monetise more effectively, while giving advertisers precise, brand-safe and suitable targeting.
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