Marketing tech
fromAdweek
2 months agoScope3's New Brand Safety AI Takes on IAS and DoubleVerify
Scope3 launches AI-driven brand safety product aiming to provide advertisers with tailored solutions surpassing existing market players.
#brand-safety
#brand-safety
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#digital-advertising
Marketing tech
fromDigiday
2 months agoAdvertisers are calling for full URL-level campaign reporting, and DSPs are responding in different ways
Ad tech must prioritize effectiveness over efficiency to combat the monetization of child sexual abuse material.
Marketing tech
fromAdweek
3 months agoDoubleVerify Debuts URL-Level Ad Reporting After CSAM Report
DoubleVerify launches URL-level reporting amid calls for greater transparency in advertising placements.
New content categories introduced by DoubleVerify help advertisers avoid high-risk placements.
#advertising
Marketing tech
fromDigiday
3 months agoAmazon Ads to change URL transparency and reporting after high-profile CSAM report from Adalytics
Amazon is enhancing transparency tools in response to past issues with ad placements on problematic content.
Media industry
fromExchangewire
3 months agoAgencies Blocking Over Half of the Oscars' Content Due to Outdated Keyword Blocklists
Agencies using traditional keyword blocklists miss 56% of Oscar-related content, impacting ad inventory and revenue.
Marketing tech
fromAdweek
2 months agoWhy CTV Ad Buyers Are Still Skeptical About Generative AI
Connected TV advertisers are cautious about using generative AI for creative and buying due to concerns about quality and consumer perception.
Marketing tech
fromExchangewire
2 months agoAdalytics Investigation Exemplifies Kargo's Commitment to Transparency
Brands are at significant risk when ads appear on inappropriate websites due to inadequate screening by ad tech vendors.
Kargo and TRUST X are leading examples of SSPs prioritizing brand safety and transparency.
Marketing tech
fromExchangewire
2 months agoAdalytics Investigation Exemplifies Kargo's Commitment to Transparency
Brands are at significant risk when ads appear on inappropriate websites due to inadequate screening by ad tech vendors.
Kargo and TRUST X are leading examples of SSPs prioritizing brand safety and transparency.
#digital-marketing
Media industry
fromExchangewire
3 weeks agoFrom Risk to Reward: Navigating Brand Safety in 2025
Advertisers' fear of reputational damage leads to excessive brand safety measures, stifling investment in news content.
Keyword blocking is a simplistic approach that can undermine advertising on reputable news platforms.
Media industry
fromExchangewire
3 weeks agoFrom Risk to Reward: Navigating Brand Safety in 2025
Advertisers' fear of reputational damage leads to excessive brand safety measures, stifling investment in news content.
Keyword blocking is a simplistic approach that can undermine advertising on reputable news platforms.
#ad-tech
Marketing tech
fromDigiday
2 months agoProgrammatic advertising's endless cycle of reinvention and rot
Brian O'Kelley aims to revolutionize ad tech using AI to restore trust and efficiency in a scandal-plagued industry.
Marketing tech
fromDigiday
2 months agoHow 'The Godfather of ad tech' aims to 'reimagine' brand safety and challenge the status quo
Scope3's new AI platform reimagines brand safety for programmatic advertising using advanced algorithms and content classification.
#meta
Marketing
fromAdweek
4 months agoBrave Commerce: TikTok, Meta, and the Shifting Media Landscape
Brands must navigate the decline in TikTok and Meta's influence while adapting to a changing media landscape.
Shift in advertising focus to Alphabet and Pinterest as brands seek safer engagement alternatives.
Balancing short-term return on ad spend with long-term brand values is crucial for advertisers.
Marketing
fromAdweek
4 months agoBrave Commerce: TikTok, Meta, and the Shifting Media Landscape
Brands must navigate the decline in TikTok and Meta's influence while adapting to a changing media landscape.
Shift in advertising focus to Alphabet and Pinterest as brands seek safer engagement alternatives.
Balancing short-term return on ad spend with long-term brand values is crucial for advertisers.
fromDailywire
6 months agoThe Censorship Industry Gathered For A Convention. They've Learned Nothing
At the Brand Safety Summit, major tech firms strategized on limiting advertising revenue to news outlets deemed to be spreading 'misinformation', yet exhibited scant self-examination on past errors.
Marketing
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