"Amid a federal immigration crackdown that's produced widespread allegations of law enforcement misconduct and resulted in the high-profile deaths of two US citizens, the state of a local news publisher's advertising business can seem inconsequential. But the Minnesota Star Tribune has to deal with how its duty to keep the public informed impacts its monetization potential. The publication has been doggedly reporting against a backdrop of ongoing unrest in Minnesota due to the presence of federal Immigration and Customs Enforcement (ICE) agents, who have ramped up deportation operations throughout the state."
"As coverage of ICE and Customs and Border Patrol (CBP) agents killing Minneapolis residents Renee Good and Alex Pretti ramped up, concerned citizens around the country latched onto the stories. The Star Tribune's pageviews exploded. But Kennett said he didn't want clients' ads showing up next to coverage of shootings. On pages carrying especially sensitive breaking coverage, he paused campaigns entirely. Kennett made these choices in the context of a broader economic strain impacting the regional business community"
Unrest occurred in Minnesota due to the presence of ICE agents and ramped-up deportation operations. Two Minneapolis residents, Renee Good and Alex Pretti, were killed in operations involving ICE and CBP agents, prompting widespread attention. The Minnesota Star Tribune sued the city of Minneapolis on January 29 over failure to produce information related to misconduct complaints against Minneapolis Police Chief Brian O'Hara. Pageviews surged while direct ad revenue declined. Brian Kennett, VP and head of digital advertising, paused advertiser campaigns on especially sensitive breaking coverage to prevent client ads appearing next to shootings. These ad decisions took place amid broader economic strain on the regional business community.
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