How Alaska Airlines found a $100M revenue opportunity with Google's Meridian
"We had MMM before, but this is a little more robust than what we had," said Owen Bickford, paid performance media director at Alaska Airlines. "It's providing data that we have not really had access to before."
AMC Theatres Warns Customers of '25-30 Minutes of Previews' | Entrepreneur
AMC Theatres is now advising customers to expect 25 to 30 minutes of previews and ads before the main feature. This was implemented to boost advertising revenue.
Snapchat Tops 900M Monthly Active Users As Revenue Rises, But Warns of Economic "Headwinds"
Snapchat surpasses 900 million monthly users, emphasizing strong growth in both user engagement and advertising revenue despite economic uncertainties.
Snapchat Tops 900M Monthly Active Users As Revenue Rises, But Warns of Economic "Headwinds"
Snapchat surpasses 900 million monthly users, emphasizing strong growth in both user engagement and advertising revenue despite economic uncertainties.