Peacock And Sports Are Still Shining Beacons For Comcast's Advertising Business | AdExchanger
Briefly

Peacock And Sports Are Still Shining Beacons For Comcast's Advertising Business | AdExchanger
"Overall revenue is down 2.7% for the quarter, from $32.1 billion in 2024 to $31.2 billion in 2025. According to NBC's leadership, this decline can be attributed to an unfavorable comparison with last year's Paris Olympics revenue. Domestic advertising revenue saw an even higher decline, for similar reasons. Last year's Q3 report put domestic advertising revenue at $3.3 billion; this year, it's just under $2 billion, a whopping year-over-year decrease of 41.3%."
"Excluding the Olympics revenue from last year, however, there was actually 2.6% growth compared to 2024's third quarter. That slight increase is the result of higher revenue coming in from Peacock, which grew at a "mid-teens rate" according to Chief Financial Officer Jason Armstrong. It says here you have "network connectivity problems"? Within residential connectivity platforms, which includes Comcast's domestic broadband and wireless services, advertising revenue dropped a whopping 12.5% compared to this time last year, from $967 million in 2024 to $864 million now."
Comcast's Q3 2025 revenue fell 2.7% to $31.2 billion from $32.1 billion in 2024, driven largely by an unfavorable comparison to Paris Olympics revenue. Domestic advertising revenue dropped 41.3%, from $3.3 billion to just under $2 billion. Excluding last year's Olympics, overall revenue rose 2.6%, led by Peacock growth at a mid-teens rate. Advertising within residential connectivity platforms declined 12.5%, from $967 million to $864 million. Leadership emphasized growth potential in the Connectivity & Platforms segment through convergence and promoted former COO Steve Croney to CEO of Connectivity & Platforms.
Read at AdExchanger
Unable to calculate read time
[
|
]