"IAS's TMQ offering uses text, audio and images to classify the quality of content at scale, helping advertisers to plan their investments and ensure brand safety."
"The new agreement allows industry professionals to integrate the service across search ads and TikTok's campaign creation tools globally."
"Zefr's services can be accessed in TikTok Ads Manager directly and used in new campaigns across all four ad formats covered under the expansion."
TikTok has partnered with Integral Ad Science and Zefr to enhance campaign measurement and safety tools for advertisers. IAS will extend its Total Media Quality coverage to four new TikTok ad products, while Zefr will provide brand safety and traffic measurements for the same formats. DoubleVerify has also received accreditation for TikTok Video Viewability. These developments aim to establish TikTok as a reliable advertising partner, especially as it is projected to capture 4.8% of global digital ad revenue by 2026.
Read at www.marketingdive.com
Unable to calculate read time
Collection
[
|
...
]