#contextual-targeting

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fromDigiday
2 days ago

Heineken is expanding the use of contextual targeting on its brand campaigns

According to the brewer's marketers, the approach led to a 17% jump in brand awareness during an initial test with its premium cider brand Old Mout, staged last summer.
E-Commerce
#advertising
Marketing tech
fromExchangewire
2 months ago

Beyond Context: How AI-powered Intention Models are Reshaping Digital Advertising

AI-powered intention models are revolutionizing advertising strategies by focusing on user intent rather than traditional targeting methods.
Marketing tech
fromAdweek
2 months ago

Amazon Pitch Deck Shows Prime Video Expanding Contextual Ad-Targeting Capabilities

Prime Video is enhancing its ad-targeting capabilities to provide more granular audience segmentation.
fromExchangewire
1 month ago
Marketing tech

AdSpin Games Joins MarkApp's Mobile Marketplace to Power Contextual Performance Advertising - ExchangeWire.com

Marketing tech
fromExchangewire
2 months ago

Beyond Context: How AI-powered Intention Models are Reshaping Digital Advertising

AI-powered intention models are revolutionizing advertising strategies by focusing on user intent rather than traditional targeting methods.
Marketing tech
fromAdweek
2 months ago

Amazon Pitch Deck Shows Prime Video Expanding Contextual Ad-Targeting Capabilities

Prime Video is enhancing its ad-targeting capabilities to provide more granular audience segmentation.
fromExchangewire
1 month ago
Marketing tech

AdSpin Games Joins MarkApp's Mobile Marketplace to Power Contextual Performance Advertising - ExchangeWire.com

more#advertising
fromPodcaster News
4 months ago

Triton Digital Expands Partnership With Audioboom To Deliver Advanced Contextual Targeting And Brand Suitabilityi - Podcaster News

Implementing Triton Digital's Sounder solution marks another transformative moment in our partnership... This integration not only strengthens our position as a leader in podcast monetization...
Marketing tech
Marketing tech
fromDigiday
4 months ago

How contextual targeting providers' pitch to brand clients and agencies has changed

Advertisers are increasingly gravitating towards contextual targeting amidst concerns over third-party cookies and ad tech issues.
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