"Key stat: 61% of US digital media professionals are excited about AI developments in digital media and look forward to advertising within AI-generated content, according to a December report from Integral Ad Science and YouGov. Beyond the chart: There is no shortage of inventory to be excited about. AI-generated content now accounts for 51.7% of new English-language articles, up from 7.8% in late 2022, according to Graphite, meaning more than half of the web's fresh content is AI-produced and available for ad adjacency."
"Meanwhile, not everyone shares the optimism. 29.3% of marketing professionals say AI-generated content flooding channels is their top industry concern, according to CoSchedule, and 31.4% say organic search and SEO have seen the biggest performance decline as a result. Use this chart: Drop this in your next media planning or brand safety review to show that industry resistance to AI-adjacent advertising has all but disappeared. Use the 61% figure to push back on outdated brand safety objections. Show this to teams still blocking AI-generated inventory from their media buys."
61% of US digital media professionals are excited about AI developments and plan to advertise within AI-generated content, per a December 2025 Integral Ad Science and YouGov report. AI-generated content now accounts for 51.7% of new English-language articles, up from 7.8% in late 2022 according to Graphite, making more than half of fresh web content AI-produced and available for ad adjacency. However, 29.3% of marketing professionals say AI-generated content flooding channels is their top industry concern, and 31.4% report organic search and SEO have seen the biggest declines per CoSchedule. The Integral Ad Science and YouGov report surveyed 290 US digital media professionals who use programmatic advertising in October 2025, including advertisers, agencies, publishers/platforms, and ad tech.
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