"DoubleVerify, the leading software platform to verify media quality, optimise ad performance, and prove campaign outcomes, today (4th November, 2025) announced DV AI Verification™, a new offering designed to help advertisers identify and manage AI agent interactions and avoid low-quality AI-generated content. The launch marks a major step in DV's broader investment in AI-focused technologies that enable advertisers to navigate and engage confidently in an increasingly complex AI-driven ecosystem."
"From declared agents powered by platforms such as ChatGPT, Claude, and Perplexity to undeclared, potentially malicious AI bots - as well as emerging personal and retail agents - advertisers are being challenged to navigate a digital ecosystem populated by a new generation of opportunities and threats, said Mark Zagorski, CEO of DoubleVerify. Add to that a content landscape increasingly flooded with low-quality, AI-generated material, and marketers are facing a surge of brand suitability concerns and wasted impressions."
DoubleVerify announced DV AI Verification™, a new offering to help advertisers identify and manage AI agent interactions and avoid low-quality AI-generated content. The offering builds on monthly analysis of nearly 2 billion interactions with declared and undeclared AI agents through a deep intelligence layer for transparency, accountability, and performance. DV AI Verification™ will be generally available later this year with additional capabilities rolling out through 2026. An industry-first Agent ID Measurement enables advertisers to identify and measure ad engagement with AI-powered chatbots to help maximize advertising ROI. DV presents an independent, cross-platform technology stack purpose-built to help marketers manage AI agents and AI-impacted environments while improving content alignment and reducing wasted impressions.
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