"Each year, the event's lineup of panels and talks serves as a kind of bellwether for the ad industry, highlighting the most salient and impactful subjects of the hour. (The metaverse, for example, was a big talking point in 2022). Predictably, AI has been a central focus this year. And, like last year, much of the conversation around the technology has focused on how it can be used to complement - rather than replace - human creativity."
"But it's also somewhat surprising in light of the well-documented concerns that many in the industry have about AI. A report published last month by the World Federation of Advertisers found that the vast majority of brand leaders are concerned about how their agency partners might be using generative AI on their behalf, specifically citing legal, ethical and reputational risks."
AI dominated the agenda at the 20th annual Advertising Week New York as marketers gathered in Midtown Manhattan. Industry conversations emphasized using AI to complement human creativity rather than replace it. Conversations about misuse or job displacement were comparatively scarce at the conference, despite widespread industry concern about legal, ethical and reputational risks. A World Federation of Advertisers report found brand leaders worried about agency use of generative AI. A Gartner survey of over 600 marketers found 87% feared generative AI could replace some industry jobs. Rapid AI adoption has shifted marketing conversations and prompted both optimism and unease.
Read at The Drum
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