#marketing-trends

[ follow ]
#influencer-marketing
Social media marketing
fromForbes
4 months ago

Six Marketing Trends That CMOs Should Pay Attention To

Innovative marketing strategies in 2025 will revolve around authenticity, creativity, and shifts in information-seeking behavior.
Media industry
fromHer Campus
4 months ago

Buy More, Think Less: An Educated Rant on How Ads Took Over Our Lives

Advertisements are deeply integrated into our daily lives, reshaping our experiences and influencing socio-economic factors.
Social media marketing
fromForbes
1 month ago

How Influencer Marketing Is Rewiring The Consumer Journey

Influencer marketing is reshaping consumer purchasing decisions, creating a strong relationship between digital content and real-world interactions.
Social media marketing
fromDigiday
3 months ago

WFA sees 54% of multinational brands boosting influencer spending - with more relying on agencies to find creators

Brands are increasingly partnering with influencer agencies to navigate complexities in influencer marketing amidst rising budgets.
Social media marketing
fromForbes
4 months ago

Six Marketing Trends That CMOs Should Pay Attention To

Innovative marketing strategies in 2025 will revolve around authenticity, creativity, and shifts in information-seeking behavior.
Media industry
fromHer Campus
4 months ago

Buy More, Think Less: An Educated Rant on How Ads Took Over Our Lives

Advertisements are deeply integrated into our daily lives, reshaping our experiences and influencing socio-economic factors.
Social media marketing
fromForbes
1 month ago

How Influencer Marketing Is Rewiring The Consumer Journey

Influencer marketing is reshaping consumer purchasing decisions, creating a strong relationship between digital content and real-world interactions.
Social media marketing
fromDigiday
3 months ago

WFA sees 54% of multinational brands boosting influencer spending - with more relying on agencies to find creators

Brands are increasingly partnering with influencer agencies to navigate complexities in influencer marketing amidst rising budgets.
more#influencer-marketing
#brand-engagement
Marketing tech
fromDigiday
4 months ago

Digiday+ Research: YouTube usage drops as fewer brands put a large amount of marketing spend toward the platform

YouTube's Shorts revenue for creators yields significantly lower payouts compared to long-form content, affecting brand engagement.
Marketing tech
fromDigiday
4 months ago

Digiday+ Research: YouTube usage drops as fewer brands put a large amount of marketing spend toward the platform

YouTube's Shorts revenue for creators yields significantly lower payouts compared to long-form content, affecting brand engagement.
more#brand-engagement
fromMashable SEA | Latest Entertainment & Trending
1 day ago

MSA Festival Of Media 2025 Returns, With Focus On Reimagining Meaningful Engagement

The MSA Festival of Media 2025 is themed 'Bridging Progress' and aims to redefine meaningful engagement in a rapidly changing media landscape.
Media industry
#artificial-intelligence
Marketing tech
fromTalkMarkets
1 month ago

Meta Bets Big On AI-Generated Ads

Meta is using AI to redefine advertising by automating content generation, targeting, and budgeting for advertisers.
Small businesses will particularly benefit as AI tools eliminate the need for large creative teams.
Marketing tech
fromMarTech
3 months ago

The GTM revolution is here. Are you ready? | MarTech

The go-to-market landscape is transforming due to AI and changing buyer behavior, prompting new strategies for engagement.
Marketing tech
fromPhys
2 months ago

Digital clones of real models are revolutionizing fashion advertising

Digital clones and virtual influencers are revolutionizing fast-fashion marketing by leveraging AI and metaverse technologies.
fromForbes
2 months ago
Marketing tech

The Next Big CTV Trends: What Advertisers Need To Know To Stay Ahead Of The Curve

Marketing tech
fromTalkMarkets
1 month ago

Meta Bets Big On AI-Generated Ads

Meta is using AI to redefine advertising by automating content generation, targeting, and budgeting for advertisers.
Small businesses will particularly benefit as AI tools eliminate the need for large creative teams.
Marketing tech
fromMarTech
3 months ago

The GTM revolution is here. Are you ready? | MarTech

The go-to-market landscape is transforming due to AI and changing buyer behavior, prompting new strategies for engagement.
Marketing tech
fromPhys
2 months ago

Digital clones of real models are revolutionizing fashion advertising

Digital clones and virtual influencers are revolutionizing fast-fashion marketing by leveraging AI and metaverse technologies.
fromForbes
2 months ago
Marketing tech

The Next Big CTV Trends: What Advertisers Need To Know To Stay Ahead Of The Curve

more#artificial-intelligence
#ai-in-advertising
fromDigiday
5 days ago
E-Commerce

'Production is a big topic right now': With AI moving beyond media, Publicis turns toward creative

fromDigiday
5 days ago
E-Commerce

'Production is a big topic right now': With AI moving beyond media, Publicis turns toward creative

more#ai-in-advertising
fromSfgate
1 week ago

How to Effectively Market to B2B Buyers

More than two-thirds of today's B2B buyers are Millennials or Gen Z professionals, who have fundamentally different expectations about how purchasing should work.
E-Commerce
#digital-advertising
Media industry
fromAdweek
3 months ago

US Digital Ad Spend Climbed to $259 Billion in 2024

U.S. digital ad spending reached $258.6 billion in 2024, driven significantly by events like the Summer Olympics and the presidential election.
fromDigiday
1 month ago
Marketing tech

CMO Strategies: Marketers from Georgia-Pacific to Samsung weigh in on display ad strategies, success metrics and challenges

Media industry
fromAdweek
3 months ago

US Digital Ad Spend Climbed to $259 Billion in 2024

U.S. digital ad spending reached $258.6 billion in 2024, driven significantly by events like the Summer Olympics and the presidential election.
fromDigiday
1 month ago
Marketing tech

CMO Strategies: Marketers from Georgia-Pacific to Samsung weigh in on display ad strategies, success metrics and challenges

more#digital-advertising
#consumer-behavior
Online Community Development
fromThe Drum
4 months ago

The era of buying influence is over: community is the new currency for brands

Brands must focus on genuine community engagement over traditional advertising due to rising media inflation and declining consumer attention.
Media industry
fromDigiday
2 months ago

The case for and against... advertising through the trade war

Marketers face a crucial decision on advertising amid Trump's tariffs and economic uncertainty, with historical trends favoring sustained investment.
Online Community Development
fromThe Drum
4 months ago

The era of buying influence is over: community is the new currency for brands

Brands must focus on genuine community engagement over traditional advertising due to rising media inflation and declining consumer attention.
Media industry
fromDigiday
2 months ago

The case for and against... advertising through the trade war

Marketers face a crucial decision on advertising amid Trump's tariffs and economic uncertainty, with historical trends favoring sustained investment.
more#consumer-behavior
#social-media
Social media marketing
fromAdweek
3 months ago

CEOs Like CMOs, But Aren't Always Confident They Can Deliver

CEOs show increasing trust in CMOs, yet skepticism remains about their ability to deliver tangible business results.
Social media marketing
fromHubspot
2 weeks ago

Which Meta Channel's Best for Social Media Marketing? 1000 Pros Compare Facebook, Instagram & Threads

Instagram is the leading Meta platform for marketers in 2025, outperforming Facebook and Threads in all key metrics.
Social media marketing
fromAdweek
3 months ago

CEOs Like CMOs, But Aren't Always Confident They Can Deliver

CEOs show increasing trust in CMOs, yet skepticism remains about their ability to deliver tangible business results.
Social media marketing
fromHubspot
2 weeks ago

Which Meta Channel's Best for Social Media Marketing? 1000 Pros Compare Facebook, Instagram & Threads

Instagram is the leading Meta platform for marketers in 2025, outperforming Facebook and Threads in all key metrics.
more#social-media
fromWIRED
3 weeks ago

The Era of 'Woke' Brand Activism Is Over

In the past two decades, there's been a steady uptick in brands and corporations embracing Pride, a trend sometimes criticized as being superficial, or 'pinkwashing.'
LGBT
fromThe Business of Fashion
4 weeks ago

The Return of Old-School Celebrity Campaigns

"Ads featuring celebrities enjoying a product, or speaking directly to the camera about its benefits, are among the oldest forms of mass marketing."
Social media marketing
#branding
London food
fromCreative Bloq
4 months ago

Only McDonald's could have made these bold new ads

McDonald's latest advertising campaign showcases breakfast with minimal branding, relying on familiar audio cues and visuals to evoke recognition.
London food
fromCreative Bloq
4 months ago

Only McDonald's could have made these bold new ads

McDonald's latest advertising campaign showcases breakfast with minimal branding, relying on familiar audio cues and visuals to evoke recognition.
more#branding
#ai-in-marketing
Artificial intelligence
fromHubspot
2 months ago

How to maintain authenticity in your social media strategy - even with AI

Authenticity is essential for effective social media marketing; blindly using AI-generated content can undermine relationships and trust.
Artificial intelligence
fromHubspot
2 months ago

How to maintain authenticity in your social media strategy - even with AI

Authenticity is essential for effective social media marketing; blindly using AI-generated content can undermine relationships and trust.
more#ai-in-marketing
Artificial intelligence
fromBusiness Insider
1 month ago

The chaotic Kalshi ad during the NBA Finals was made with AI for $2,000. The guy behind the clip shared how he made it.

Kalshi's ad during the NBA Finals showcased AI creativity with bizarre imagery, demonstrating a shift towards unconventional marketing tactics.
Marketing tech
fromThe Drum
1 month ago

Cannes Lions is making ad creatives compete with the Sphere. How can we beat that?

Cannes Lions is increasingly recognizing non-advertising entries, raising questions about the festival's relevance to traditional advertising.
#advertising
Media industry
fromEMARKETER
4 months ago

Advertisers adjust their budgets to capitalize on retail media

US retail media ad spending is projected to grow 88.5% from 2024 to 2028, reaching $97.9 billion.
Artificial intelligence
fromDigiday
1 month ago

Meta's AI ad plan raises stakes - even if creative execs are shrugging it off

Meta's automation of ads with AI by 2026 challenges creative agencies' client retention and business development efforts.
fromThe Drum
2 months ago
Media industry

Scenario planning & partnership power: IAB's Sheryl Goldstein on a pivotal NewFronts 2025

Marketing tech
fromForbes
2 months ago

Retail Media Networks Will Reshape Consumer Purchasing In 2025

Retail media networks are transforming brand engagement and ad spending is expected to soar as brands favor first-party consumer insights.
Media industry
fromEMARKETER
4 months ago

Advertisers adjust their budgets to capitalize on retail media

US retail media ad spending is projected to grow 88.5% from 2024 to 2028, reaching $97.9 billion.
Artificial intelligence
fromDigiday
1 month ago

Meta's AI ad plan raises stakes - even if creative execs are shrugging it off

Meta's automation of ads with AI by 2026 challenges creative agencies' client retention and business development efforts.
Media industry
fromThe Drum
2 months ago

Scenario planning & partnership power: IAB's Sheryl Goldstein on a pivotal NewFronts 2025

The 2025 IAB NewFronts prioritizes flexibility, outcomes, and partnerships amid economic uncertainty.
Advertisers are revisiting contingency plans as budget pressures and tariff issues rise.
Marketing tech
fromForbes
2 months ago

Retail Media Networks Will Reshape Consumer Purchasing In 2025

Retail media networks are transforming brand engagement and ad spending is expected to soar as brands favor first-party consumer insights.
more#advertising
Startup companies
fromHackernoon
1 year ago

Why Gen Z Founders Choose Baden Bower for Credibility Over Clicks | HackerNoon

Gen Z founders prefer earned media coverage over traditional ads for brand legitimacy.
#cultural-relevance
more#cultural-relevance
#ai
Marketing tech
fromThe Drum
2 months ago

Smarter, faster, not yet everywhere: 5 martech trends to watch

AI is transforming martech with advanced tools for real-time insights and campaign optimization.
Many brands are struggling to adopt new technologies, remaining in the experimentation phase.
Digital life
fromThe Conversation
2 months ago

Digital clones of real models are revolutionizing fashion advertising

Digital clones and virtual influencers are revolutionizing fast-fashion marketing with cost-effective and immersive campaigns for digital-first consumers.
fromMarTech
1 month ago
Marketing tech

AI is making a major impact of email marketing teams, report finds | MarTech

Marketing tech
fromThe Drum
2 months ago

Smarter, faster, not yet everywhere: 5 martech trends to watch

AI is transforming martech with advanced tools for real-time insights and campaign optimization.
Many brands are struggling to adopt new technologies, remaining in the experimentation phase.
Digital life
fromThe Conversation
2 months ago

Digital clones of real models are revolutionizing fashion advertising

Digital clones and virtual influencers are revolutionizing fast-fashion marketing with cost-effective and immersive campaigns for digital-first consumers.
fromMarTech
1 month ago
Marketing tech

AI is making a major impact of email marketing teams, report finds | MarTech

more#ai
Marketing tech
fromThe Drum
1 month ago

Retail media's rise: are marketers ready to make the most of it?

Retail media networks (RMNs) are increasingly important in marketing strategies, transcending traditional bottom-funnel roles to support broader brand initiatives.
#b2b-marketing
more#b2b-marketing
#digital-marketing
fromHubspot
in 4 months
Social media marketing

The best marketing campaigns of the year (thus far), what to learn from them, and why they worked so darn well [new data]

fromHubspot
in 4 months
Social media marketing

The best marketing campaigns of the year (thus far), what to learn from them, and why they worked so darn well [new data]

more#digital-marketing
Marketing tech
fromAdweek
2 months ago

Brands Can Recolor the Visual Language of Technology

The prevailing visual aesthetic of the future remains dominated by blue tones, limiting authentic representation of technology's impact on society.
fromHubspot
2 months ago

Reddit marketing mistakes to avoid in your social media strategy

Reddit is inherently simple - think old-school internet forums. Despite that simplicity, it can be overwhelming and distractive, leading to time loss without achieving one's goals.
Social media marketing
fromAdweek
2 months ago

Total Wine's Earworm Radio Jingle Gets the Full Music Video Treatment

Total Wine & More capitalized on an unexpected jingle success, launching a major advertising campaign around it, significantly increasing their ad budget amid industry challenges.
Wine
Media industry
fromDigiday
2 months ago

Digiday+ Research: Publishers' subscription revenue is up this year, and they'll focus on growing it even further

Publishers are increasingly relying on subscription revenue, rising from 56% to 70% in just one year.
#email-marketing
more#email-marketing
Media industry
fromBusiness Insider
2 months ago

A bright spot in Hollywood is under threat from Trump's tariffs

Trump's tariffs and economic uncertainty are causing brands to slow down or halt film projects, threatening the growth of branded entertainment.
#consumer-engagement
Marketing tech
fromAdweek
3 months ago

Telly's Shoppable CTV Ads Triple Engagement During NCAA Test

Telly's new interactive ad format shows significantly higher engagement rates than traditional ads.
Marketing tech
fromAdweek
3 months ago

Telly's Shoppable CTV Ads Triple Engagement During NCAA Test

Telly's new interactive ad format shows significantly higher engagement rates than traditional ads.
more#consumer-engagement
Marketing tech
fromExchangewire
3 months ago

Data Curation: Examining European Expansion

Data curation is becoming essential for European advertisers, enabling targeted ad inventory management in the evolving ad tech ecosystem.
fromCreative Bloq
3 months ago

The best prints ads of the 2010s, as picked by experts

In a world that moves at the speed of social, even print ads need to be timely and topical to catch people's attention.
Marketing tech
fromFast Company
3 months ago

Jack Black's SNL Cheetos sketch is brand spoof brilliance

This weekend's SNL skit featuring Jack Black humorously imagined an outrageous collaboration between Cheetos and Preparation H, suggesting a peak in absurd brand collaborations.
Silicon Valley food
Marketing tech
fromstupiddope.com
3 months ago

hismile and KFC Blend Flavor and Fun with Limited Fried Chicken Toothpaste Kit

HisSmile and KFC collaborated to create a Fried Chicken Toothpaste, blending self-care with fast food in a playful yet functional product.
Marketing tech
fromchannelpro
3 months ago

Marketing talent brain drain could stunt channel partner success

The merging of partner and field marketing teams is threatening the specialist skills essential for effective partner marketing.
Marketing tech
fromHubspot
3 months ago

How TikTok, Canva, & Other Top Marketing Teams Outperform the Rest [New Data]

High-performing marketing teams utilize value-driven content and visual storytelling to connect with audiences effectively.
fromThe Drum
3 months ago

The Drum to report from Shoptalk 2025 as retail media stakes rise

The New Market track at Shoptalk 2025 will explore the evolution of retail media, gathering over 50 senior executives to address pressing industry questions.
Marketing tech
Marketing tech
fromThe Drum
4 months ago

Gamification is a great way to keep customers coming back

Gamification enhances customer engagement and loyalty by integrating game-like mechanics into marketing strategies.
[ Load more ]