#marketing-trends

#marketing-trends

Giveaways can be a powerful tool for building buzz and growing an audience, but careless distribution might make a brand appear cheap.

The MSA Festival of Media 2025 is themed 'Bridging Progress' and aims to redefine meaningful engagement in a rapidly changing media landscape.

More than two-thirds of today's B2B buyers are Millennials or Gen Z professionals, who have fundamentally different expectations about how purchasing should work.

In the past two decades, there's been a steady uptick in brands and corporations embracing Pride, a trend sometimes criticized as being superficial, or 'pinkwashing.'

"Ads featuring celebrities enjoying a product, or speaking directly to the camera about its benefits, are among the oldest forms of mass marketing."

Big metric boxes above the graph in the Campaigns tab in Google Ads.

Reddit is inherently simple - think old-school internet forums. Despite that simplicity, it can be overwhelming and distractive, leading to time loss without achieving one's goals.

Total Wine & More capitalized on an unexpected jingle success, launching a major advertising campaign around it, significantly increasing their ad budget amid industry challenges.

In a world that moves at the speed of social, even print ads need to be timely and topical to catch people's attention.

This weekend's SNL skit featuring Jack Black humorously imagined an outrageous collaboration between Cheetos and Preparation H, suggesting a peak in absurd brand collaborations.

The New Market track at Shoptalk 2025 will explore the evolution of retail media, gathering over 50 senior executives to address pressing industry questions.