The MSA Festival of Media 2025 is set for August 14 at Sheraton Hotel in Petaling Jaya, organized by the Media Specialists Association (MSA). The festival's theme, 'Bridging Progress', emphasizes the importance of aligning people, platforms, and purpose in a changing media environment. It aims to foster meaningful engagement through a packed schedule of keynotes, debates, and panels. Notable sessions include a keynote by Jason Lai on organizational harmony and HEPMIL Malaysia's masterclass advocating for cultural stickiness rather than virality in media campaigns. The event seeks to unite marketing, media, data, and creative minds.
The MSA Festival of Media 2025 is themed 'Bridging Progress' and aims to redefine meaningful engagement in a rapidly changing media landscape.
Kicking off the festival is a keynote by Jason Lai that draws parallels between orchestral performance and organizational harmony.
HEPMIL Malaysia's masterclass challenges the industry's focus on virality, advocating for cultural 'stickiness' in media campaigns.
The festival combines keynotes, debates, and panels, exploring topics from behavioral science to storytelling in the era of AI.
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