A recent report from Litmus reveals that many marketers anticipate substantial changes in email marketing driven by AI advancements. By 2025, 29% believe AI will be pivotal, with 70% predicting that half of their email tasks will be AI-driven by 2026. Generative AI for copy creation is expected to be utilized by 49% of marketers, alongside a notable 340% increase in AI-powered image generation. Despite potential, challenges remain in personalization, ROI measurement, and adapting to regulations, demonstrating a complicated landscape for email marketers as they strive for efficiency and effectiveness.
Companies that dedicate more than 15% of their marketing budget to email are twice as likely to achieve open rates of 40% or higher.
29% of marketers believe AI-driven content generation will drive significant changes in email marketing by 2025, indicating a major shift towards automation.
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