"Intent IQ, a privacy-first identity resolution company, today (3rd February, 2026) announced a partnership with Raptive to deploy Intent IQ's Bid Enhancement offering across Raptive's publisher network. Through the partnership, Raptive will integrate Intent IQ's Bid Enhancement to improve bid performance and monetisation across both environments where traditional identifiers are present-such as cookie-based browsers like Chrome-and environments where identifiers are limited or unavailable, including iOS and other ID-less inventory."
""This partnership with Raptive represents a powerful step forward in helping publishers unlock the full value of their audiences in a privacy-first world," said Roy Shkedi, chairman of Intent IQ. "By combining Raptive's high-quality publisher ecosystem and recognised leadership in advancing industry standards with Intent IQ's identity resolution technology, we're unlocking stronger demand, better monetisation, and measurable outcomes for both publishers and advertisers.""
Intent IQ and Raptive are deploying Intent IQ's Bid Enhancement across Raptive's publisher network to raise bid performance and monetisation across identifier-rich and ID-less inventory. The technology strengthens identity signals used in programmatic bidding, delivering immediate and durable revenue lift for publishers while improving bid competitiveness and yield. It is designed to operate across cookie-based browsers, iOS, and other ID-less environments, allowing publishers to capture greater audience value and advertisers to reach high-value consumers at scale. The offering supports long-term monetisation strategies by maintaining consistent performance amid evolving platforms and privacy expectations.
Read at Exchangewire
Unable to calculate read time
Collection
[
|
...
]