#publisher-monetisation

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#programmatic-advertising #parallel-bidding #server-side-bidding #client-side-bidding #hybrid-setups
Marketing tech
fromExchangewire
1 day ago

Study Highlights How Publishers Can Optimise Performance Across Prebid Setups

Parallel bidding yields the highest revenue while server-side improves speed and viewability; optimal results require publisher-specific testing and selective hybrid setups.
Marketing tech
fromExchangewire
1 week ago

What the Ad Tech Industry Makes of the AdCP Agentic AI Standard

Ad Context Protocol standardises agent-to-agent and agent-to-platform communication to unify ad tech, streamline integrations, and enable automated campaign planning and optimisation.
Marketing tech
fromExchangewire
1 month ago

Euronews Experiences Exponential Growth in Programmatic Ad Revenue with Opti Digital

Euronews significantly increased programmatic advertising revenue and ad performance by integrating Opti Digital's wrapper, improving speed, inventory quality, analytics, and ad operations.
Marketing tech
fromExchangewire
1 month ago

The Open Web: Dead, Alive, or Just Complicated?

The open web's traffic and monetisation are collapsing as AI summaries and platform monopolies redirect attention and ad revenue into walled gardens, squeezing programmatic supply.
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