#publisher-monetisation

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#programmatic-advertising #open-web #identity-resolution #privacy-first #in-game-advertising
fromExchangewire
1 day ago

Raptive Partners with Intent IQ to Improve Publisher Monetisation & Advertiser Reach

Intent IQ, a privacy-first identity resolution company, today (3rd February, 2026) announced a partnership with Raptive to deploy Intent IQ's Bid Enhancement offering across Raptive's publisher network. Through the partnership, Raptive will integrate Intent IQ's Bid Enhancement to improve bid performance and monetisation across both environments where traditional identifiers are present-such as cookie-based browsers like Chrome-and environments where identifiers are limited or unavailable, including iOS and other ID-less inventory.
Marketing tech
Marketing tech
fromThedrum
4 days ago

Bidstack and Venatus sign commercial partnership for in-game advertising

Venatus gains exclusive rights to sell Bidstack's in-game advertising inventory across six major markets, expanding its global gaming ad sales and campaign offerings.
Marketing tech
fromExchangewire
1 week ago

Thrad Announced as Official Sponsor of Adtech AI Chat Group to Drive Conversations on Paid Ads in LLMs

Thrad sponsors Adtech AI Chat to enable paid, native in-chat advertising within LLMs, letting brands, programmatic buyers, and publishers monetise conversational AI.
Marketing tech
fromExchangewire
1 week ago

MGID & Marfeel Mark One Year of Partnership Helping Publishers Boost Monetisation

MGID's partnership with Marfeel integrates advanced analytics into MGID+, improving publishers' content insights, audience understanding, engagement, traffic, and ad revenue.
Startup companies
fromExchangewire
2 weeks ago

Content Ignite Named in The Sunday Times 100 Tech 2026

Content Ignite was included in The Sunday Times 100 Tech 2026, ranking 45th in software and the only advertising technology business listed.
#open-web
fromExchangewire
1 month ago
Marketing tech

Plotting the Future of the Open Web in 2026

The open web will prioritize quality, trusted environments, meaningful engagement, and data-driven monetisation over scale, with AI enhancing creativity.
fromExchangewire
4 months ago
Marketing tech

The Open Web: Dead, Alive, or Just Complicated?

The open web's traffic and monetisation are collapsing as AI summaries and platform monopolies redirect attention and ad revenue into walled gardens, squeezing programmatic supply.
more#open-web
Marketing tech
fromExchangewire
2 months ago

The Open Internet - Email as an Ad Channel

Email is an underserved but powerful monetisation and distribution channel within the open internet, vital for publishers and retail media networks.
fromExchangewire
3 months ago

Study Highlights How Publishers Can Optimise Performance Across Prebid Setups

The study found that parallel bidding generated the most substantial overall revenue, while server-side improved speed, load times and viewability thanks to reduced browser workload. Client-side bidding remained competitive, particularly in eCPM performance, benefiting from richer browser-level signals.
Marketing tech
Marketing tech
fromExchangewire
3 months ago

What the Ad Tech Industry Makes of the AdCP Agentic AI Standard

Ad Context Protocol standardises agent-to-agent and agent-to-platform communication to unify ad tech, streamline integrations, and enable automated campaign planning and optimisation.
Marketing tech
fromExchangewire
4 months ago

Euronews Experiences Exponential Growth in Programmatic Ad Revenue with Opti Digital

Euronews significantly increased programmatic advertising revenue and ad performance by integrating Opti Digital's wrapper, improving speed, inventory quality, analytics, and ad operations.
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