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fromAdExchanger
4 days ago

Smartly Is Planning To Acquire INCRMNTAL Within The Next Few Weeks | AdExchanger

Smartly acquired INCRMNTAL to integrate real-time incrementality measurement into its platform, shifting from historical analysis to predictive performance measurement.
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fromMarketing Dive
4 months ago

How Liquid Death lifted sales with Ibotta's promotion optimization tool

LiveLift is an in-flight campaign measurement and optimization tool that the promotions platform says can help drive incremental sales at scale and reimagine a key form of performance marketing. It works by analyzing billions of transactions from over 80 leading retailers that use Ibotta's platform, including Walmart, Instacart and Doordash, comparing statistically matched groups of consumers that have and haven't seen campaigns to determine baseline sales and sales lift generated by promotions.
Marketing tech
Marketing tech
fromAdExchanger
5 months ago

The Trade Desk and Acxiom Deepen Their UID2 Collaboration With An AI-Powered Measurement Solution | AdExchanger

Acxiom and The Trade Desk expanded True Intelligence to link UID2-targeted digital and CTV campaigns to online and offline sales for incrementality measurement.
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