"LiveLift is an in-flight campaign measurement and optimization tool that the promotions platform says can help drive incremental sales at scale and reimagine a key form of performance marketing. It works by analyzing billions of transactions from over 80 leading retailers that use Ibotta's platform, including Walmart, Instacart and Doordash, comparing statistically matched groups of consumers that have and haven't seen campaigns to determine baseline sales and sales lift generated by promotions."
"The disruptor beverage brand saw a 19% sales lift and 23% lift in daily units moved in a test of LiveLift. For Liquid Death Chief Media Officer Benoit Vatere, the tool is a "no-brainer." "To be able to optimize toward incrementality and to put promo dollars against incremental sales, and really guide what kind of incremental goals you want to hit, we couldn't do that [before]," Vatere said."
Ibotta launched LiveLift, an in-flight campaign measurement and optimization tool for promotions focused on in-store CPG sales. LiveLift analyzes billions of transactions from over 80 retailers, including Walmart, Instacart and DoorDash, and compares statistically matched groups of consumers who have and have not seen campaigns to determine baseline sales and sales lift. Pilots with Kimberly-Clark, Hain Celestial and Liquid Death generated measurable lifts; Liquid Death saw a 19% sales lift and 23% lift in daily units. LiveLift aims to increase measurement frequency and optimization capabilities to drive incremental sales at scale and allocate promo dollars toward incrementality.
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