fromMarTech3 days agoMarketing techThe ultimate consent strategy to maximize customer opt-ins | MarTech
fromExchangewire1 month agoPrivacy professionals"Infrastructure must build trust-not just scale": Q&A with Ruben Niet, digitalAudience - ExchangeWire.com
fromMarTech3 days agoMarketing techThe ultimate consent strategy to maximize customer opt-ins | MarTech
fromExchangewire1 month agoPrivacy professionals"Infrastructure must build trust-not just scale": Q&A with Ruben Niet, digitalAudience - ExchangeWire.com
Marketing techfromMarketing Dive3 months agoAdobe secures data collaborations between brands, publishers with new toolAdobe has launched Real-Time CDP Collaboration to enhance first-party data partnerships for brands and publishers amid privacy changes.
fromDigiday5 days agoMarketing techAd revenue grows at Target as Roundel stays insulated from broader retailer struggles
fromDigiday4 weeks agoMarketing techAd Tech Briefing: Public companies' first loyalty is to shareholders - why do advertisers give them an easy time?
fromDigiday9 months agoMarketingWarner Bros. and CNN are extending audience targeting tools in bid for more CTV share
Marketing techfromMarketing Dive3 months agoAdobe secures data collaborations between brands, publishers with new toolAdobe has launched Real-Time CDP Collaboration to enhance first-party data partnerships for brands and publishers amid privacy changes.
Marketing techfromForbes2 weeks agoRetail Media Networks Will Reshape Consumer Purchasing In 2025Retail media networks are transforming brand engagement and ad spending is expected to soar as brands favor first-party consumer insights.
Marketing techfromExchangewire3 months agoTamir Shub, IntentIQ on Privacy-First Identity SolutionsIdentity solutions are essential for effective inventory monetization among publishers.
Marketing techfromDigiday5 days agoAd revenue grows at Target as Roundel stays insulated from broader retailer strugglesTarget's ad business Roundel shows strong growth amid overall sluggish sales.
fromDigiday4 weeks agoMarketing techAd Tech Briefing: Public companies' first loyalty is to shareholders - why do advertisers give them an easy time?
fromDigiday9 months agoMarketingWarner Bros. and CNN are extending audience targeting tools in bid for more CTV share
fromwww.exchangewire.com6 months agoMarketing techPermutive & Index Exchange Expand Partnership to Unlock Premium Publisher Audiences
fromwww.exchangewire.com6 months agoMarketing techPermutive & Index Exchange Expand Partnership to Unlock Premium Publisher Audiences
Marketing techfromForbes2 months ago6 Research Findings That Prove 1st-Party Data Is Reshaping Personalized ShoppingRetailers need to leverage first-party data for personalization while addressing privacy concerns to effectively engage consumers.
fromMarTech1 month agoMarketing tech7 ways to put behavioral marketing to work-starting now | MarTech
Marketing techfromForbes2 months ago6 Research Findings That Prove 1st-Party Data Is Reshaping Personalized ShoppingRetailers need to leverage first-party data for personalization while addressing privacy concerns to effectively engage consumers.
fromMarTech1 month agoMarketing tech7 ways to put behavioral marketing to work-starting now | MarTech
Marketing techfromThe Drum2 months agoAmazon's bid for TikTok isn't about social - it's about total retail dominationAmazon's bid for TikTok signifies a pivotal moment in retail media, emphasizing first-party data acquisition and commerce integration.
fromThe Drum1 month agoMedia industryUlta Beauty's next frontier for retail media: partnerships, not just placements
Marketing techfromThe Drum2 months agoAmazon's bid for TikTok isn't about social - it's about total retail dominationAmazon's bid for TikTok signifies a pivotal moment in retail media, emphasizing first-party data acquisition and commerce integration.
fromThe Drum1 month agoMedia industryUlta Beauty's next frontier for retail media: partnerships, not just placements
fromDigiday1 month agoMedia industryDigiday+ Research: Publishers were ready to depend more on first-party data. So, now what?
fromDigiday6 months agoMarketingHow publishers and advertisers are connecting with audiences and growing revenue amid addressability shifts
fromDigiday1 month agoMedia industryDigiday+ Research: Publishers were ready to depend more on first-party data. So, now what?
fromDigiday6 months agoMarketingHow publishers and advertisers are connecting with audiences and growing revenue amid addressability shifts
Marketing techfromDigiday1 month agoHow data collaboration is forging scalable new revenue streams for hybrid business modelsData-driven partnerships are essential for growth as brands evolve in a changing landscape.First-party data is now the key currency for driving new revenue streams.
Marketing techfromExchangewire2 months agoWhat's Really Behind Agencies' Identity and AI Ambitions? - ExchangeWire.comAgencies are transitioning from merely accessing data for optimization to controlling and monetizing first-party data assets.
Media industryfromMarketing Dive2 months agoThe future of advertising is owned media networks-those that wait will loseDigital advertising is shifting towards owned media networks, giving companies greater control over their ad strategies.
Data sciencefromForbes2 months agoBringing Your First-Party Data To Life In 2025First-party data is crucial for leveraging customer insights and improving ROI for businesses.The shift from third-party to first-party data has been slow despite its recognized importance.
fromDigiday3 months agoAmid uncertainty, ad tech mavens turn to startupsIn an era when most companies' pitch decks will rely heavily on AI and LLMs, it's the data that trains them which will be key.Marketing tech
fromMarTech9 months agoIt's time to re-think our rejection of third-party cookies | MarTechCookies are necessary because the internet was built on anonymous, stateless connections. Without cookies, every page request would be seen as a new, anonymous visitor.Marketing tech
