#first-party-data

#first-party-data

The rise of privacy and data regulations, particularly with the GDPR and CCPA, mandates marketers to ensure compliance to avoid fines and damage to reputation.

Non-endemic advertising allows brands that don't sell products on a retail site to advertise there, tapping into the platform's existing audience and data.

In an era when most companies' pitch decks will rely heavily on AI and LLMs, it's the data that trains them which will be key.

Cookies are necessary because the internet was built on anonymous, stateless connections. Without cookies, every page request would be seen as a new, anonymous visitor.