E-commerce, digital and content marketing skills the most in-demand for APAC recruiters
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E-commerce, digital and content marketing skills the most in-demand for APAC recruiters
"Marketing and digital marketing skills are in demand across the APAC region; however, the difficulties in hiring talent continue to remain high in 2023. eCommerce sales and marketing, digital and content creation marketing, business development and sales/account management are among the most sought-after professions, with skill sets in analytics, digital, eCommerce, CRM, performance marketing and Omni-channel marketing in high demand."
""Most firms in the tech space have expanded marketing teams aggressively in the last 2 years so the forecast for growth is relatively soft this year. There will be replacement roles mainly." "We also see quite a fair bit of hiring in more specialized digital marketing roles like SEO, performance marketing and content-related roles. "Most opportunities in the marketing space at the moment are integrated roles that covers branding and digital across all platforms which would include traditional media as well as LinkedIn, Facebook etc.""
"Nishita Lalvani, marketing director for Indeed in India and Southeast Asia said its job listing site had seen overall growth and a surge in job postings in India - up 19% - and Singapore - up 2% - year-on-year. "The increasing use of digital technologies and the rise of e-commerce have created a high demand for marketing and advertising professionals with expertise in these areas across the region," said Lalvani."
Marketing and digital marketing roles remain highly demanded across the APAC region while hiring challenges persist in 2023. Employers are prioritizing specialist functions such as eCommerce sales and marketing, digital and content creation, business development, and sales/account management. Core in-demand skills include analytics, digital, eCommerce, CRM, performance marketing, and omnichannel marketing. Tech firms expanded marketing teams heavily over the prior two years, producing softer growth and mainly replacement hiring in the short term. Notable hiring activity focuses on SEO, performance marketing, content roles, and integrated branding-plus-digital responsibilities across platforms.
#apac #digital-marketing #ecommerce #talent-hiring #performance-marketing
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