"AI isn't here to replace marketers, it's here to make them sharper."
""The playbook is still being written," Baker said. "There really are no best practices other than to keep trying.""
""We were able to throw all of our data at a large language model and really understand deeply who this consumer is and how many subtypes of consumer we have," he said."
""It starts by reminding the model who we are - clean, clinical skin care, ingredient-forward - and then we identify who we're talking to," Baker said. "From there, we ask the model to generate motivators, themes, an"
Beekman 1802 uses AI to deepen customer understanding, personalize marketing, and accelerate campaign testing while retaining a human brand voice. The brand partnered with AI analytics firm Bezel to combine CRM and Shopify data and feed it into large language models to uncover customer personas that guide campaign strategy and product messaging. Two primary personas—Budget Betty and Luxury Linda—emerged and inform targeting, messaging, and resource allocation. The team developed a prompt flow that encodes brand identity and audience segments to rapidly generate motivators, themes, and creative concepts for more focused campaigns.
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