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Marketing tech
fromDigiday
1 week ago

How Beekman 1802 uses AI to humanize digital marketing

AI augments marketers by deriving actionable customer personas and accelerating personalized creative testing, enabling targeted campaigns while preserving brand human touch.
fromDigiday
1 week ago

How Beekman 1802 uses AI to humanize digital marketing

"The playbook is still being written," Baker said. "There really are no best practices other than to keep trying."
Marketing tech
Social media marketing
fromThe BeauTraveler
2 weeks ago

Top 10 Secrets Behind High-Performing Ads on Social Media - The BeauTraveler

Pippit enables small teams to rapidly create platform-optimized social video ads in a single workspace, balancing speed, creativity, and contextual testing.
fromExchangewire
1 month ago

DAIVID & AdGreetz Partner to Bring AI-Generated & AI-Optimised Ad Campaigns to SMBs

Small and medium-sized businesses (SMBs) can now create personalised AI-generated ad campaigns and optimise them for maximum emotional and business impact, thanks to a new partnership between AdGreetz, the industry-leading ad tech/martech personalisation platform, and creative data provider DAIVID. The collaboration utilises AdGreetz's video generator, BizGreetz AI®, which empowers SMBs to produce compelling ads in minutes (in 31 languages with AI-activated voice editing).
Marketing tech
Marketing tech
fromExchangewire
2 months ago

DAIVID Launches New AI-Powered Solution That Enables Marketers To Benchmark Ad Effectiveness Against Competitors in Real Time

DAIVID has launched an AI tool allowing instant comparative effectiveness analysis of ads against competitors.
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