""The playbook is still being written," Baker said. "There really are no best practices other than to keep trying.""
""We were able to throw all of our data at a large language model and really understand deeply who this consumer is and how many subtypes of consumer we have," he said."
""When we launch a product that we know is going to do really well with Luxury Linda, but maybe not Budget Betty, we can focus our efforts there," Baker explained."
""It starts by reminding the model who we are - clean, clinical skin care, ingredient-forward - and then we identify who we're talking to," Baker said. "From there, we ask the model to generate motivators, themes, an"
Beekman 1802 leverages AI and first-party data to deepen customer understanding, personalize marketing, and accelerate campaign testing while maintaining brand human touch. The brand partnered with AI analytics firm Bezel to feed CRM and Shopify data into large language models, which uncovered distinct customer personas such as Budget Betty and Luxury Linda. Those personas inform campaign strategy, product messaging, and audience targeting, allowing the brand to concentrate efforts where products will perform best. A custom prompt flow translates customer insights into campaign ideas and creative tests by reminding models of brand attributes, identifying audiences, and generating motivators and themes.
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