#ai-marketing
#ai-marketing

1 day ago

7 Ways Your Small Business Can Reach New Customers - Beyond Google

Traditional SEO, such as keywords and backlinks, remains important in the age of AI. However, adding a layer of AEO (answer engine optimization) and GEO (generative engine optimization) may help your website show up in AI overviews and platforms like ChatGPT and Claude.

E-Commerce

#real-time-marketing

fromThe Drum

Marketing tech

The ANA's 72-hour AI challenge: How EY, Plante Moran & Spectrum Reach made TV history

fromBusiness Matters

5 days ago

Digital life

How Data-Driven Insights are Enhancing Brand Engagement at Vibe Marketing

fromThe Drum

Marketing tech

The ANA's 72-hour AI challenge: How EY, Plante Moran & Spectrum Reach made TV history

fromBusiness Matters

5 days ago

Digital life

How Data-Driven Insights are Enhancing Brand Engagement at Vibe Marketing

more#real-time-marketing

#venture-capital

fromTechCrunch

Growth hacking

Why a16z VC believes that Cluely, the 'cheat on everything' startup, is the new blueprint for AI startups | TechCrunch

4 days ago

Venture

How Bold Marketing Is Helping VC-Backed Startups Stand Out And Scale

fromTechCrunch

Growth hacking

Why a16z VC believes that Cluely, the 'cheat on everything' startup, is the new blueprint for AI startups | TechCrunch

4 days ago

Venture

How Bold Marketing Is Helping VC-Backed Startups Stand Out And Scale

Real-world insights from deploying custom GPTs for GTM | MarTech

An AI-first buying journey is essential for modern CMOs and GTM teams.

Successful AI integration requires a strategic overhaul of the buyer journey and marketing skills.

AI transforms B2B marketing by enhancing efficiency and personalization in buyer interactions.

fromZDNET

Marketing tech

I paid $20 for an AI marketing agent - and here's what it got me

2 weeks ago

E-Commerce

5 ways AI marketing can help drive your ecommerce success

Real-world insights from deploying custom GPTs for GTM | MarTech

An AI-first buying journey is essential for modern CMOs and GTM teams.

Successful AI integration requires a strategic overhaul of the buyer journey and marketing skills.

AI transforms B2B marketing by enhancing efficiency and personalization in buyer interactions.

fromZDNET

Marketing tech

I paid $20 for an AI marketing agent - and here's what it got me

2 weeks ago

E-Commerce

5 ways AI marketing can help drive your ecommerce success

more#personalization

#consumer-behavior

fromHarvard Business Review

Forget What You Know About Search. Optimize Your Brand for LLMs

Consumers are increasingly favoring Gen AI tools for product recommendations over traditional search engines.

fromDigiday

Marketing tech

How Digitas is navigating search's shift to the AI era

fromEntrepreneur

Artificial intelligence

Tap Into These AI Loopholes to Generate 7-Figure Profits | Entrepreneur

fromFuturism

E-Commerce

Something Hilarious Happens When Potential Customers See That a Product Has AI Features

fromHarvard Business Review

Forget What You Know About Search. Optimize Your Brand for LLMs

Consumers are increasingly favoring Gen AI tools for product recommendations over traditional search engines.

fromDigiday

Marketing tech

How Digitas is navigating search's shift to the AI era

fromEntrepreneur

Artificial intelligence

Tap Into These AI Loopholes to Generate 7-Figure Profits | Entrepreneur

fromFuturism

E-Commerce

Something Hilarious Happens When Potential Customers See That a Product Has AI Features

more#consumer-behavior

#consumer-trust

Why ignoring consumers' AI concerns will be a costly mistake | MarTech

Marketers embrace AI for its benefits, while consumers harbor significant skepticism and privacy concerns.

fromIT Pro

Marketing

If you use AI for your product video, I respect your company less

Why ignoring consumers' AI concerns will be a costly mistake | MarTech

Marketers embrace AI for its benefits, while consumers harbor significant skepticism and privacy concerns.

fromIT Pro

Marketing

If you use AI for your product video, I respect your company less

Marketing tech

FirmPilot Reaches $11.7M in Funding, As Thomson Reuters and HubSpot Ventures Join As Investors

fromSilicon Canals

Marketing tech

Amsterdam's AI marketing startup Billy Grace secures 3M after registering 700% growth in 2024 - Silicon Canals

fromTipRanks Financial

Marketing tech

XPON Technologies Acquires Alpha Digital to Boost AI Growth - TipRanks.com

4 weeks ago

Marketing tech

Wix launched this impressive new AI tool under the radar - so I asked them to tell us more

fromLawSites

Marketing tech

FirmPilot Reaches $11.7M in Funding, As Thomson Reuters and HubSpot Ventures Join As Investors

fromSilicon Canals

Marketing tech

Amsterdam's AI marketing startup Billy Grace secures 3M after registering 700% growth in 2024 - Silicon Canals

fromTipRanks Financial

Marketing tech

XPON Technologies Acquires Alpha Digital to Boost AI Growth - TipRanks.com

4 weeks ago

Marketing tech

Wix launched this impressive new AI tool under the radar - so I asked them to tell us more

more#digital-marketing

fromThe Drum

4 weeks ago

How brands are moving beyond the 'real-but-weird' with synthetic humans

Brands are integrating AI-generated personas into their marketing strategies, using digital tools to enhance customer engagement through virtual assistants and hyper-realistic avatars.

Artificial intelligence

#audience-targeting

LinkedIn Expands AI-Powered Ad Targeting Tools

Predictive Audiences leverages LinkedIn's AI to enhance targeting for marketers.

fromMarketing Dive

WPP Media launches AI-driven tool to push beyond ID-based targeting

WPP Media's Open Intelligence uses AI to help marketers aggregate data for targeting audiences more effectively.

LinkedIn Expands AI-Powered Ad Targeting Tools

Predictive Audiences leverages LinkedIn's AI to enhance targeting for marketers.

fromMarketing Dive

WPP Media launches AI-driven tool to push beyond ID-based targeting

WPP Media's Open Intelligence uses AI to help marketers aggregate data for targeting audiences more effectively.

more#audience-targeting

#advertising

fromRetail Brew

Marketing tech

Shopping ads are becoming a big deal on Reddit

Marketing tech

Mass Mutual Campaign Starring NCAA Star Flau'jae Johnson Tops Chart Of Most Emotionally Engaging March Madness Ads - ExchangeWire.com

fromRetail Brew

Marketing tech

Shopping ads are becoming a big deal on Reddit

Marketing tech

Mass Mutual Campaign Starring NCAA Star Flau'jae Johnson Tops Chart Of Most Emotionally Engaging March Madness Ads - ExchangeWire.com

Artificial intelligence

9 Best AI Marketing Bots I Use at Work in 2024

fromCopyblogger

Marketing tech

AI For Freelancers: Actionable Strategies (with Examples)

fromClickUp

fromwww.lennysnewsletter.com

Marketing tech

Top 21 AI Tools for Marketing Agencies to Thrive in 2025 | ClickUp

Marketing tech

The exact AI playbook (custom GPTs, translations, WhatsApp MCP) that saved ElevenLabs $140K and helps them ship daily | Luke Harries (Head of Growth)

fromHubspot

9 months ago

Artificial intelligence

9 Best AI Marketing Bots I Use at Work in 2024

fromCopyblogger

Marketing tech

AI For Freelancers: Actionable Strategies (with Examples)

fromClickUp

fromwww.lennysnewsletter.com

Marketing tech

Top 21 AI Tools for Marketing Agencies to Thrive in 2025 | ClickUp

Marketing tech

The exact AI playbook (custom GPTs, translations, WhatsApp MCP) that saved ElevenLabs $140K and helps them ship daily | Luke Harries (Head of Growth)

more#automation

#digital-advertising

Google Rolls Out Improved AI Search Ad Options

Google's AI Max improves ad targeting and increases conversions for marketers using Search campaigns.

Marketing tech

The Future of Curation is AI: Results by OpenX Improved Cost Per Acquisition in Ad Campaigns by 11x

Google Rolls Out Improved AI Search Ad Options

Google's AI Max improves ad targeting and increases conversions for marketers using Search campaigns.

Marketing tech

The Future of Curation is AI: Results by OpenX Improved Cost Per Acquisition in Ad Campaigns by 11x

more#digital-advertising

Social media marketing

fromHubspot

AI agents for social media: How to use them right now + what you can expect in the future

AI is transforming marketing and social media strategies, promising greater audience engagement and content creation capabilities.

Google Adds More Reporting Elements for Performance Max Campaigns

Google's Performance Max updates offer enhanced channel-level reporting and insights.

Improved error reporting aids in campaign optimization.

New Search insights help focus on high-performing terms.

#innovation

fromGeeky Gadgets

This ONE Ultimate Marketing Prompt Will Elevate Your Business to the Next Level

AI-powered prompts can enhance marketing efficiency and insights.

One prompt can revolutionize SEO, branding, and more.

AI tools provide innovative strategies from elite marketers.

Unlocking creativity through AI in marketing is essential.

AI-powered martech news and releases: February 6 | MarTech

The latest trend in tech product naming involves adding 'agent' to signify cutting-edge innovation.

fromGeeky Gadgets

This ONE Ultimate Marketing Prompt Will Elevate Your Business to the Next Level

AI-powered prompts can enhance marketing efficiency and insights.

One prompt can revolutionize SEO, branding, and more.

AI tools provide innovative strategies from elite marketers.

Unlocking creativity through AI in marketing is essential.

AI-powered martech news and releases: February 6 | MarTech

The latest trend in tech product naming involves adding 'agent' to signify cutting-edge innovation.

more#innovation

fromB2B Marketing Blog | Bootstrap Creative

Google Prompt Engineering Whitepaper: Key Takeaways for Marketing Teams

Effective communication with AI tools is a business advantage.

Google's whitepaper provides essential guidance for writing better prompts to improve AI output.

fromBusiness Insider

Here's an exclusive look at the pitch deck that landed AI agent startup Auxia $23.5 million in funding

Auxia raised $23.5 million to enhance AI-driven marketing solutions for personalized consumer engagement.

The startup aims to utilize AI agents to bridge customer data collection and application effectively.

fromHubspot

The Email Marketing Strategies Beyonce, Royal Caribbean, and Sprinkles Cupcakes Use to Boost Conversions and Loyalty

Successful newsletters attract and retain diverse audiences through authentic engagement and consistent, quality content.

Cutting-Edge Marketing Practices For Spurring International Growth

Businesses are leveraging AI in marketing to reduce costs and improve customer targeting.

Microsoft Surprises Google Users-Ask For Gemini, Get Copilot Instead

Microsoft's Copilot is being aggressively marketed to Google users via search results.

Google has criticized Microsoft's marketing tactics as deceptive and manipulative.

Growth hacking

fromBusiness Insider

5 months ago

Customer data startup Hightouch raises new funding at $1.2 billion valuation in round led by Sapphire Ventures

Hightouch secures $80 million Series C funding, achieving unicorn status with a focus on data activation for marketing and sales.

fromDigiday

6 months ago

Brands are seeing an influx of traffic from ChatGPT and Google Gemini

After a significant traffic spike, Kelly Donohue, Viv's marketing and design director, linked the surge to Google Gemini and ChatGPT's search recommendations for non-toxic period care.

Artificial intelligence

fromHackernoon

2 years ago

The HackerNoon Newsletter: Heres Why High Achievers Feel Like Failures (12/29/2024) | HackerNoon

The guide on writing for AI search engines provides actionable tips to optimize content for platforms like ChatGPT and Google SEO, ensuring relevance and visibility in today's evolving tech landscape.

Miscellaneous

fromAdweek

7 months ago

The Omnicom-IPG Acquisition Looks Like a Good Bet. Here's Why It May Also Be a Risky One

The size and complexity of the integration could take significant time, allowing tech leaders such as Google and Amazon to extend their leads in leveraging AI for personalized data-driven marketing.

Marketing

from24/7 Wall St.

7 months ago

Is AppLovin a Buy?

AppLovin has surged 745% year-to-date due to its unique approach in adtech, leveraging AI to enhance user acquisition and monetization for publishers.

Growth hacking

fromZacks Investment Research

9 months ago

Accenture, Publicis Partner With Mondelez to Boost AI Marketing

Accenture is solidifying its leadership in AI-driven digital marketing through a strategic partnership with Mondelez International and Publicis Groupe.

Marketing