"Glossy, Digiday and Modern Retail's AI Marketing Strategies event, held on Wednesday, convened marketing leaders, who discussed how they're using AI in meaningful ways. Speakers explored how large‑language models, predictive analytics and automation are enabling them to do more with less, whether that's accelerating creative production, enabling deeper personalization or surfacing previously hidden customer insights."
"At the beauty brand Beekman 1802, AI is regarded as a powerful resource and is empowering team members to do more with less. For example, to inform its marketing, the company recently used AI chat tools to identify top beauty shopper personas and what's motivating their purchases. In this session, chief digital officer David Baker shared how the brand is using AI to produce more, better content and how corporate social responsibility is factored into its AI use."
Marketing teams are using large-language models, predictive analytics, and automation to accelerate creative production, deepen personalization, and reveal previously hidden customer insights. Agentic AI ecosystems are being created so systems act proactively while organizations balance efficiency gains with brand stewardship and risk management. Predictive analytics enable ultra-personalized customer journeys by modeling individual preferences, motivations, and behavior alongside broader trends. Data-driven decision making increases efficiency and accuracy for strategy and targeting. Chat tools and AI-driven workflows identify shopper personas, scale content production, and incorporate corporate social responsibility into AI deployment choices.
Read at Modern Retail
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