"Glossy, Digiday and Modern Retail's AI Marketing Strategies event, held on Wednesday, convened marketing leaders, who discussed how they're using AI in meaningful ways. Speakers explored how large­‐language models, predictive analytics and automation are enabling them to do more with less, whether that's accelerating creative production, enabling deeper personalization or surfacing previously hidden customer insights."
""We were able to throw all of our data at a large language model and really understand deeply who this consumer is," he said. With those insights in hand, his team asked: "Who are we talking to? What motivates them? What hook will move them?" From there, the AI helped generate themes, hooks and even calls‐to‐action, freeing the human team from the blank-page problem so they could focus on curation and strategy."
Large-language models, predictive analytics, and automation are enabling marketing teams to do more with less by accelerating creative production, enabling deeper personalization and surfacing hidden customer insights. Teams can convert raw CRM and commerce data into rich consumer personas and operationalize those personas into campaign playbooks. AI can generate themes, hooks and calls-to-action, resolving the blank-page problem and freeing humans to focus on curation and strategy. Marketers are building more agentic AI ecosystems that act proactively while balancing efficiency with brand stewardship. Risks remain where AI's drawbacks outweigh benefits, so human oversight and brand knowledge remain essential.
Read at Digiday
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