Scroll, swipe, sold: Klipster app brings the TikTok effect to real estate
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Scroll, swipe, sold: Klipster app brings the TikTok effect to real estate
"The founders said Klipster is intended to replace the multiple tools agents and buyers typically use during the home-search process and characterized it as bringing the TikTok effect to real estate. Consumers can buy everything from sneakers to sofas in seconds on TikTok Shop and Instagram, so why should real estate feel stuck in the past? Dine said. Klipster takes that shift to the next level, giving agents and buyers a seamless way to tour, chat and apply in real time."
"It's dynamic, efficient and exactly what the next generation of homebuyers expects. The app functions as a hybrid of social media and property listing platforms allowing users to post short-form Klips showcasing properties and neighborhoods. Built-in messaging allows direct communication between agents and buyers. Benaim said the goal is to simplify how people explore homes. Buyers no longer need to step foot inside a property, especially when moving cross-country or even cross-continent, he said."
"Klipster bridges the gap between tech innovation and real estate marketing, empowering agents and home shoppers with a seamless, content-driven platform built for today's digital-first market. The company uses artificial intelligence (AI) to automate parts of the marketing process, including generating video promotions from property listings and optimizing them for online viewing. AI tools can also convert listing photos into short videos for social platforms."
Klipster replaces multiple tools used during home searches by blending short-form video property posts, built-in messaging, and real-time touring, chatting and applying. The app enables users to post Klips showcasing properties and neighborhoods and allows direct communication between agents and buyers. AI automates marketing tasks, generating video promotions from listings and converting photos into short videos optimized for social platforms. Buyers can remotely tour homes without in-person visits, which aids cross-country or cross-continent moves. Initial markets include New York City, the New Jersey metro area, and South Florida, with planned nationwide expansion and brokerage partnerships.
Read at www.housingwire.com
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