""The problem is, most agencies are thinking about AI in the wrong way. They're focused on reducing costs, not thinking about how they use AI to grow the client's business.""
""Over time, we have become vendors. And I think with this advent of bringing data insights and media insights about how consumers...""
Bob Lord, president of Horizon Media Holdings, criticized the marketing industry's lack of transparency and outdated agency practices. He emphasized that agencies have become self-serving vendors rather than growth partners. Lord argued that AI should be leveraged to improve client relationships and drive business growth, rather than merely cutting costs. He urged marketers to reconsider their agency partnerships and assess whether their agencies are equipped for future challenges and growth opportunities.
Read at Digiday
Unable to calculate read time
Collection
[
|
...
]