#agency-practices
#agency-practices

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Media Buying Briefing: Horizon's Bob Lord on the ways agencies have to adapt to survive today

Lack of transparency in marketing agencies hinders growth; AI should be used to enhance client partnerships, not just reduce costs.

Media industry

fromDigiday

6 days ago

After WPP reckoning: The case for and against principal media

Principal media practices—where agencies buy media at undisclosed prices and resell to clients at markups—have resurfaced as a transparency concern following WPP whistleblower allegations, prompting advertisers to demand clarity and standardized practices rather than outright prohibition.

Non-profit organizations

fromBusiness Insider

9 months ago

DOGE's '5 things' emails are dying a slow, quiet death

Federal agencies are phasing out '5 things' emails that tracked employee weekly accomplishments due to changing performance management preferences.

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#agency-practices#agency-practices

Media Buying Briefing: Horizon's Bob Lord on the ways agencies have to adapt to survive today

After WPP reckoning: The case for and against principal media

DOGE's '5 things' emails are dying a slow, quiet death

#agency-practices
#agency-practices