#omnicom

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#advertising
Marketing tech
fromDigiday
3 months ago

The holdco era is over. The operating company age is here - for real this time

The future of advertising agencies is shifting from a holding company model towards more unified operating companies.
Marketing tech
fromAdweek
2 months ago

Read Memos From Omnicom and IPG CEOs After Shareholder Approval Vote

Omnicom and Interpublic shareholders approved the takeover, expected to close in 2025, creating the largest global advertising network.
Marketing tech
fromThe Drum
2 months ago

Omnicom's Troy Ruhanen: 'We won't be backing away from creative agency brands'

Creative agencies will continue to thrive under the leadership of Omnicom Advertising Group.
Marketing
fromThe Drum
9 months ago

CEO Ruhanen pledges growth not cuts as new Omnicom Advertising Group brings agencies together

Omnicom is consolidating its creative agencies into Omnicom Advertising Group for enhanced global collaboration and innovative growth.
Marketing
fromwww.aljazeera.com
5 months ago

NYC ad agencies Omnicom, Interpublic to form $30bn marketing powerhouse

Omnicom and Interpublic Group's merger creates the largest ad agency globally, enabling enhanced innovation and data-driven advertising capabilities.
Marketing
fromThe Drum
5 months ago

Could brands like BBDO, FCB, McCann & TBWA take a backseat in the new Omnicom?

Omnicom's acquisition of IPG signifies a major structural change in the advertising industry and raises questions about strategic choices amid consolidation.
Marketing tech
fromDigiday
3 months ago

The holdco era is over. The operating company age is here - for real this time

The future of advertising agencies is shifting from a holding company model towards more unified operating companies.
Marketing tech
fromAdweek
2 months ago

Read Memos From Omnicom and IPG CEOs After Shareholder Approval Vote

Omnicom and Interpublic shareholders approved the takeover, expected to close in 2025, creating the largest global advertising network.
Marketing tech
fromThe Drum
2 months ago

Omnicom's Troy Ruhanen: 'We won't be backing away from creative agency brands'

Creative agencies will continue to thrive under the leadership of Omnicom Advertising Group.
Marketing
fromThe Drum
9 months ago

CEO Ruhanen pledges growth not cuts as new Omnicom Advertising Group brings agencies together

Omnicom is consolidating its creative agencies into Omnicom Advertising Group for enhanced global collaboration and innovative growth.
Marketing
fromwww.aljazeera.com
5 months ago

NYC ad agencies Omnicom, Interpublic to form $30bn marketing powerhouse

Omnicom and Interpublic Group's merger creates the largest ad agency globally, enabling enhanced innovation and data-driven advertising capabilities.
Marketing
fromThe Drum
5 months ago

Could brands like BBDO, FCB, McCann & TBWA take a backseat in the new Omnicom?

Omnicom's acquisition of IPG signifies a major structural change in the advertising industry and raises questions about strategic choices amid consolidation.
more#advertising
#interpublic-group
Marketing
fromAdweek
5 months ago

Omnicom-IPG Takeover: Read IPG CEO Philippe Krakowsky's Memo to Staff

Omnicom's acquisition of Interpublic Group aims to create a dominant marketing and tech-enabled sales organization, reshaping the advertising industry landscape.
Marketing
fromMarTech
5 months ago

Omnicom becomes the world's largest agency holding company | MarTech

Omnicom acquires Interpublic for $13.25 billion, becoming the largest agency holding company.
Marketing tech
fromAxios
5 months ago

Omnicom agrees to acquire IPG

Omnicom's acquisition of Interpublic creates the world's largest advertising agency amidst industry challenges such as generative AI.
Marketing
fromBusiness Insider
5 months ago

What the Omnicom-IPG deal means for workers across the global ad industry

The Omnicom-IPG merger will significantly disrupt the advertising industry, leading to job cuts and heightened competition as the companies consolidate.
fromDigiday
1 month ago
Media industry

'People want to follow her': Jacki Kelley, the IPG exec tasked with retaining clients through Omnicom merger

Marketing
fromAdweek
5 months ago

Omnicom-IPG Takeover: Read IPG CEO Philippe Krakowsky's Memo to Staff

Omnicom's acquisition of Interpublic Group aims to create a dominant marketing and tech-enabled sales organization, reshaping the advertising industry landscape.
Marketing
fromMarTech
5 months ago

Omnicom becomes the world's largest agency holding company | MarTech

Omnicom acquires Interpublic for $13.25 billion, becoming the largest agency holding company.
Marketing tech
fromAxios
5 months ago

Omnicom agrees to acquire IPG

Omnicom's acquisition of Interpublic creates the world's largest advertising agency amidst industry challenges such as generative AI.
Marketing
fromBusiness Insider
5 months ago

What the Omnicom-IPG deal means for workers across the global ad industry

The Omnicom-IPG merger will significantly disrupt the advertising industry, leading to job cuts and heightened competition as the companies consolidate.
fromDigiday
1 month ago
Media industry

'People want to follow her': Jacki Kelley, the IPG exec tasked with retaining clients through Omnicom merger

more#interpublic-group
#influencer-marketing
Marketing tech
fromAdweek
2 months ago

Omnicom Is Opening Up Its Technology Platform to Help Microinfluencers Work With Big Brands

Microinfluencers, despite their growing importance, face challenges in brand collaborations compared to larger influencers.
fromDigiday
11 months ago
Marketing

Omnicom's Flywheel gets certified with TikTok Shop as it ties creators to sales results

Marketing tech
fromAdweek
2 months ago

Omnicom Is Opening Up Its Technology Platform to Help Microinfluencers Work With Big Brands

Microinfluencers, despite their growing importance, face challenges in brand collaborations compared to larger influencers.
fromDigiday
11 months ago
Marketing

Omnicom's Flywheel gets certified with TikTok Shop as it ties creators to sales results

more#influencer-marketing
Marketing tech
fromAdweek
2 months ago

OPMG, VML Named Leaders in Forrester Wave Marketing Creative and Content Services Report

Omnicom Precision Marketing Group and VML are leaders in The Forrester Wave report for marketing creative and content services.
#media-buying
fromDigiday
3 months ago
Media industry

A principal media side-effect: avoiding the word 'agency' in contracts with clients

fromAdweek
5 months ago
Artificial intelligence

Omnicom's IPG Acquisition Can Rival Publicis' Data and AI Supremacy, But It Won't Be Without Challenges

Media industry
fromDigiday
3 months ago

A principal media side-effect: avoiding the word 'agency' in contracts with clients

Principal media practices by major agencies shift contracts away from the term 'agency' as they move towards direct inventory purchases.
Artificial intelligence
fromAdweek
5 months ago

Omnicom's IPG Acquisition Can Rival Publicis' Data and AI Supremacy, But It Won't Be Without Challenges

Omnicom's $14 billion acquisition of IPG positions it to enhance its tech and advertising capabilities, challenging competitors like Publicis Groupe.
more#media-buying
#ipg
Miscellaneous
fromDigiday
3 months ago

IPG CEO caught Omnicom CEO 'with his trousers down': S4 Capital's Martin Sorrell casts further doubt on IPG's $13B price tag

Martin Sorrell questions the validity of Omnicom's $13B acquisition of IPG, suggesting it's a risky purchase given declining revenue and lost clients.
Miscellaneous
fromAdweek
5 months ago

The Holding Companies Have Lost Their High Ground-Here's Why

Omnicom's acquisition of IPG highlights the advertising industry's consolidation trend, signaling challenges for legacy agencies and their relevance in a changing market.
Miscellaneous
fromDigiday
3 months ago

IPG CEO caught Omnicom CEO 'with his trousers down': S4 Capital's Martin Sorrell casts further doubt on IPG's $13B price tag

Martin Sorrell questions the validity of Omnicom's $13B acquisition of IPG, suggesting it's a risky purchase given declining revenue and lost clients.
Miscellaneous
fromAdweek
5 months ago

The Holding Companies Have Lost Their High Ground-Here's Why

Omnicom's acquisition of IPG highlights the advertising industry's consolidation trend, signaling challenges for legacy agencies and their relevance in a changing market.
more#ipg
#advertising-industry
Marketing
fromAdweek
5 months ago

4 Ways the Omnicom-IPG Deal Could Upend Ad Industry Power Dynamics

Omnicom's acquisition of Interpublic will consolidate power in the advertising industry, changing the competitive landscape significantly.
fromThe Drum
4 months ago
Marketing

Arthur Sadoun on Publicis Groupe becoming advertising's biggest holding company (for now)

Marketing
fromAdweek
5 months ago

4 Ways the Omnicom-IPG Deal Could Upend Ad Industry Power Dynamics

Omnicom's acquisition of Interpublic will consolidate power in the advertising industry, changing the competitive landscape significantly.
fromThe Drum
4 months ago
Marketing

Arthur Sadoun on Publicis Groupe becoming advertising's biggest holding company (for now)

more#advertising-industry
fromAdweek
5 months ago

Strange Bedfellows: How IPG and Omnicom Should Navigate Active Pitches

"It's not unheard of for two agencies under the same holding company to pitch against each other. In fact, Omnicom's creative shops have a history of facing off in reviews."
Miscellaneous
fromExchangewire
5 months ago

Omnicom Acquisition of IPG Confirmed; TikTok Loses Appeal Against US Ban; CMA Investigating Outbrain and Teads Merger

"Omnicom has confirmed the acquisition of Interpublic Group (IPG) with both boards approving the deal, merging to exceed net revenues of USD$20 billion."
Marketing
fromDigiday
11 months ago

Omnicom's Cannes strategy starts with purchase-path research showing just how much has changed

Omnicom's focus on social, influencer, retail media, and e-commerce aims to drive media and sales metrics improvements for clients amidst changing consumer purchasing patterns.
Marketing
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