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fromAdExchanger
1 day ago

Q2: IPG Continues Its Slight Decline As It Prepares To Get Eaten By Omnicom | AdExchanger

IPG posted net revenue of $2.2 billion for Q2, with a 3.5% year-over-year decrease in organic net revenue. This was slightly better than Q1's 3.6% decline.
Marketing
#advertising
Marketing tech
fromDigiday
4 months ago

The holdco era is over. The operating company age is here - for real this time

The future of advertising agencies is shifting from a holding company model towards more unified operating companies.
Marketing
fromThe Drum
7 months ago

Could brands like BBDO, FCB, McCann & TBWA take a backseat in the new Omnicom?

Omnicom's acquisition of IPG signifies a major structural change in the advertising industry and raises questions about strategic choices amid consolidation.
Marketing tech
fromDigiday
4 months ago

The holdco era is over. The operating company age is here - for real this time

The future of advertising agencies is shifting from a holding company model towards more unified operating companies.
Marketing
fromThe Drum
7 months ago

Could brands like BBDO, FCB, McCann & TBWA take a backseat in the new Omnicom?

Omnicom's acquisition of IPG signifies a major structural change in the advertising industry and raises questions about strategic choices amid consolidation.
more#advertising
#omnicom
Miscellaneous
fromDigiday
5 months ago

IPG CEO caught Omnicom CEO 'with his trousers down': S4 Capital's Martin Sorrell casts further doubt on IPG's $13B price tag

Martin Sorrell questions the validity of Omnicom's $13B acquisition of IPG, suggesting it's a risky purchase given declining revenue and lost clients.
Miscellaneous
fromAdweek
7 months ago

The Holding Companies Have Lost Their High Ground-Here's Why

Omnicom's acquisition of IPG highlights the advertising industry's consolidation trend, signaling challenges for legacy agencies and their relevance in a changing market.
Miscellaneous
fromDigiday
5 months ago

IPG CEO caught Omnicom CEO 'with his trousers down': S4 Capital's Martin Sorrell casts further doubt on IPG's $13B price tag

Martin Sorrell questions the validity of Omnicom's $13B acquisition of IPG, suggesting it's a risky purchase given declining revenue and lost clients.
Miscellaneous
fromAdweek
7 months ago

The Holding Companies Have Lost Their High Ground-Here's Why

Omnicom's acquisition of IPG highlights the advertising industry's consolidation trend, signaling challenges for legacy agencies and their relevance in a changing market.
more#omnicom
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